If you shop at Macy, prepare for this "ideal" upgrade, from October 1st
This is only one of the current changes that you will notice in your local department store.
Even before the COVID-19 pandemic introduced a new series of challenges for retailers,department stores were in decline. Consumer habits have changed thanks to the introduction of online purchases and social media, which has limited the need to travel in stores. Even a brand as emblematic as Macy, which has been in business for 164 years, has not been immune to the effects of the evolution of the modern buyer. But the historic department store does its best to follow Times and will soon introduce a new "ideal" upgrade, which you may want to take advantage of. Read more to find out what you will have access, from October 1.
Read this then:JCPENNEY will no longer let buyers do this, from October.
Macy's has made movements in different departments.
Macy's has actively updated its business model in recent months. In May, the retailer announced that it would beAddition of 10 new The "Market by Macy's" stores in 2022. The stores are about a fifth of the size of a standard Macy and have managed to attract new and existing customers, which aroused the decision to develop.
These are not the only additions. Plans to open"R" US toys In all Macy stores, were unveiled in July. At the time, 500 of these stores were open in the United States, and all locations should operate by October 15.
Since 2018, Macy's has also expanded its beauty department. According to the diving of retail, Macylead the pack Among beauty retailers, and we think that the online channels of Sephora and Nordstrom. Macy's has increased its share of beauty merchants, and you may have noticed new perfumes and hair products during shopping lately. Now the retailer goes further with a new makeup line.
You could recognize this renowned beauty brand.
Whether you like it, you hate or hate the Kardashian family, you cannot deny the success of their brands. One of these labels, Kylie Cosmetics, founded byKylie Jenner, will increase its scope and available to purchase from Macy.
A limited edition holiday collectiongo on sale Online and in some Macy stores on October 1, with "a cheerful cheerful of cosmetic products, decorative gift boxes and festive ornaments that serve ideal gifts for friends, family and beauty fans during the holiday season" , according to a September 20 press releases announcing the partnership.
"We are delighted to launch Kylie Cosmetics at Macy's to allow more brand fans to shop and discover our products in stores across the country," said Jenner in the exit.
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More products will be added later this year.
According to the press release, additional Kylie Cosmetics "basic products" will be introduced in winter. Customers will be able to buy products like the Kylie Matte Lip kit, the Kylie Matte Liquid lipstick, the Kylie High Gloss and the Kylie Lip Shine Lacquer.AE0FCC31AE342FD3A1346EBB1F342FCB
The full collection will be available to shop at Macy's in the spring of 2023.
"Kylie Cosmetics is a power of beauty. We are delighted to welcome their collections at Macy and to expand our portfolio of constantly increasing beauty lines", "Nicolette Bosco, said the vice-president of the merchanting of beauty at Macy's, in the press release. "The connection of our customers to brands that celebrate their own personal style is essential to what we do here at Macy's and with their emblematic product offers and their commitment to clean the formulations, Kylie Cosmetics could not be a better example of that."
Keep an eye on another beauty initiative in stores.
Clinic isClassic beauty brand This has been associated with Macy's since the 1970s, Retail Dive reported. But this summer, this relationship developed via the clinical laboratory.
The first conceptual retail space was opened in the Macy's in Herald Square in New York on July 21, which was chosen for its "emblematic nature and circulation," said a Retail Dive clinical spokesperson. When visiting the clinical laboratory, buyers receive personalized product recommendations after being analyzed with facial scanning software.
"The products are merchant by classification and the center of the shop is anchored with a large discovery and experience table [where] our customer can discover for themselves, learn by digital and virtual technology or consult one of Our specialized beauty advisers ", the company declared in a press release sent by email to the point of sale.
While Kylie Cosmetics will appear in some stores earlier, be on the lookout for the clinical laboratory. According to diving at retail, the concept will be presented in additional stores in next year.
