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With 120 years to his credit, JCPENNEY is a store that many Americansgrew up by shopping at. This popular department store has managed to maintain its position as a constant luminaire in suburban shopping centers, despite many well -published struggles, which clearly shows that there are still many faithful JCPENNY buyers. But these long -standing customers could be disappointed with a new change that the retailer is preparing to make in stores. Read the rest to discover what JCPENNEY will no longer leave buyers, from next month.

Read this then:Walmart prohibits buyers from doing so in 4 states, from next year.

Most department stores have experienced retail difficulties while consumers have moved away from shopping centers. JCPENNEY is not different, and the threat of potential extinction causedconstant change From the department store in the past decade, Retail Dive has reported. According to the media, JCPENNEY has had five different managing directors over the past decade, each with his own ideas on the reinventure of the company to keep him alive in the midst of financial slowdowns.AE0FCC31AE342FD3A1346EBB1F342FCB

More recently, the company ended up with new owners after having filed a bankruptcy in 2020. And in April 2022, it launched a new one "Shopping is back!"Currency and campaign to celebrate its 120th birthday and Kickstart yet another overhaul for the brand." We have always concerned about our customers and we have a lot of exciting initiatives in progress to make the JCPENNEY shopping experience even more relevant, accessible and transparent for our customers, "the company told Retail Dive." Our large range of categories and products offers families the ease of shopping to a destination. ""

However, a new change could disrupt the experience of certain buyers.

If you were a shopping fan in Sephora stores inside JCPENNEY, you could be angry with the upcoming change of the department store. The retailer isPrepare to replace These Sephora stores in stores,The spokesperson's review According to the newspaper, reported on September 19.

The company said it would deploy JCPENNEY Beauty to atotal of 300 stores At the beginning of 2023, then in the spring of 2023, the beauty department will be in 300 other locations for a total of 600 JCPENNEY beauty stores in store. Buyerswere presented for the first time At the Beauty Concept of the department store in October 2021, when the retailer started testing JCPENNEY beauty stores in 10 of its American stores, by sale.

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Sephora has chosen not to renew their 15 -year contract with JCPENNEY, who should expire at the end of this year,The spokesperson's reviewreported. Instead, the popular beauty society has made a notableMove in Kohl stores In the past year, with around 600 Kohl stores now having a Sephora store. But Sephora will continue to operate in Kohl and JCPENNEY stores through the latter's transition to the new JCPENNEY beauty experience.

"Sephora was notWork for us, "Marc Rosen, the CEO of JCPENNY since November 2021, saidWall Street's journal In an interview in April. According to Rosen, buyers who came to buy Sephora beauty products do not buy JCPENNEY stores in other areas.

On the other hand, a spokesperson for Sephora saidWall Street's journal that the brand appreciated its relationship with JCPENNEY over the years. According to the Sephora website, Sephora in JCPENNEY storesstarted to close September 1st. They should continue to close in stores in the United States until January 2023.

According to a press release of September 19, the national deployment of JCPENNEYBeauty experience belonging to the retailer Will rely on its partnership with thirteen moon - which started with the launch of its JCPenney Beauty Shops pilot tests. Thirteen moon is a electronic commerce beauty website that was launched in 2020, and it is "designed to inspire the discovery of beauty brands based on bipococates that resonate with people of all colors", according to the press release JCPENNEY press. The electronic commerce company will be "highlighted" in the stores of the United States, and it will represent around 20% of the total assortment of JCPENNEY Beauty.

"Inclusive is at the heart of JCPENNEY. We exist to celebrate and serve the families of various workers in America, which is why we are responsible for promoting the inclusiveness of beauty on a national scale", " Michelle Wlazlo , said the executive vice-president and chief of merchandise at JCPENNEY, in a press release. "By creating an entirely owner beauty experience, JCPENNEY can quickly adapt and meet the desires and needs of our customers. The launch of the preview of last year allowed us to learn from our customers and to develop The JCPENNEY beauty experience as it extends nationally and online, which makes it different other beauty retail experience. "