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Store closures havebecome a current event In the past two years. Following the cocovated pandemic pressures and more recent increasing inflation, even well -established companies like Walmart, CVS and Loft have beenforced to close stores Since 2020. But although there have been clear difficulties in the sectors of grocery store, pharmacy and clothes, sports channels also feel heat. In fact, two of the most popular sports companies that have just announced their intention to close several locations in the near future. Read the rest to find out which competitors exceed their physical imprints.

Read this then:This popular retail chain closes stores, from tomorrow.

These are not the first closures that the athletes had to face in 2022.

In June, Nike announced that hewould come out The Russian market by completely closing all its brick and mortar stores in the country. The company had previously closed its more than 100 Russian stores temporarily in March in the invasion of the country on Ukraine, but only three months later, Nike revealed that the stores "would not reopen".

In the United States, Olympia Sports announced in July that it would have to closeAll of its retail stores Before the end of the year. The Maine -based sports retailer should close a few years before his 50th birthday, with his 35Closing of remaining stores At the end of September, a spokesperson for Olympia Sports saidPortland Press Herald.

If you are a fan of interior cycling, you could be disappointed with these new closure announcements. Peloton and Soulcycle have just revealed that they will soon close locations. CEOBarry McCarthy The employees said in a memo of August 12 that the company provided for one "Significant and aggressive reduction"From its retail footprint in North America, from next year, said Bloomberg. According to the media, Peloton is currently operating 86 stores in the United States and Canada, and the company also plans to close 16 of his warehouses through the continent.

Soulcycle, on the other hand, is preparing to close25% of its locations, CNN reported on August 15, and these closures should start even earlier than a peloton. According to the media, Soulcycle closes 20 of its 83 American studios in the coming days: six in the New York region, five in California and others in Washington, D.C., Massachusetts, Illinois, Florida and Georgia. The company also plans to end its presence in Toronto, which will completely out Soulcycle from Canada.

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McCarthy told Bloomberg that the official number of platform closings will be determined by negotiations with owners, but that the savings of its store closings will be reassigned to the marketing and sale of its products by other means. "We have to be where our customers are when they make purchasing decisions," McCarthy told the media, adding that pedestrian traffic shows that "make it more and more online".

Soulcycle also highlighted customer data with regard to its decision to close the stores. "While the runners continue to return to the studio courses, there have been many changes following the pandemic," a Soulcycle spokesman told CNN. Consequently, Insider reported that the CEO of SoulcycleEvelyn Webster ToldStaff During a business meeting of August 12, "the time was appropriate to examine our studio footprint by the market to understand if we continue to believe that we had actually supersaturated certain markets, and the conclusion is that after many work and analysis, that maybe we have. "

Thanks to its reduction in staff, Peloton will also increase the prices of its stationary bicycle and treadmill products, as well as reduce 800 additional jobs, making it the third cycle of company layoffs in 2022, according to Insider. "We have to ensure that our income cease to shrink and start growing up," said McCarthy in the staff note, according to Bloomberg. "Silver is oxygen. Oxygen is life."AE0FCC31AE342FD3A1346EBB1F342FCB

For its part, Soulcycle will dismiss around 75 of its approximately 1,350 employees following its closures, according to CNN.Bryan O'Rourke, a fitness analyst at the International Health Racquet and Sportsclub Association, said to Insider that Peloton had trouble because many people return to physical form in person after the attack on the pandemic, while Soulcycle did not was able to find his pre-Pandemi impetus of increased peloton competition and other fitness offers at home.

O'Rourke, however, had a few words of optimism. "In the future, if the management of peloton and soulcycle can make the adjustments of the necessary costs without destroying quality fitness experiences and teams of people who make these experiences large, their prospects remain good in the long term", a- he said.Sucharita Kodali, the main analyst of the business research and analysis company, Forrester, also said to inside that "good news is that they should not obtain new viable competitors in space".