Customers threaten to boycott Cracker Barrel - This is why
A new change of menu has angry some of the most loyal customers in the popular channel.
Whether because of their breakfast all day or kitsch gifts in their old country store, Cracker Barrel manages to attract more than230 million people to its restaurants every year. ThisClassic American channel served people for over 30 years and in 2022, there isMore than 660 locations Distributed in almost all the States of the United States in fact, the chain is so loved by the Americans that a couple of Tennesseespent years in a quest Eat every barrel of cracker in the country. But even a company with such loyal customers can sometimes browse the masses. Read more to find out why some customers are now threatening to boycott Cracker Barrel.
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Cracker Barrel seeks to attract new customers in the midst of financial challenges.
The sales and benefits of Cracker Barreldid not meet expectations In his last quarter, which ended on April 29,Catering trade recently reported. According to the magazine, CEOSandra Cochransaid that part of this was the result of challenges such as higher gas prices and guests of more than 65 visits less often due to cocovid and financial concerns. To solve these problems and, hopefully, increase benefits, CMOJennifer Tate revealed in July that Cracker Barrel seeks to attract a new consumer base: customers more to spend and millennials.
"There is a group of consumers who can reduce other luxury items, travel or vacation. And when they come to crack Barrel, they actually want to make follies a little," said Tate.
The channel recently announced various changes to bring this new base.
In order to attract younger people and customers in its restaurants, Cracker Barrel brings a number of changes - mainly in terms of menu. AccordingCatering trade, the chain extends its selection to add more shareable starters, premium dishes and additional modules, as well as specialized alcoholic and non -alcoholic drinks to bring people to spend more.AE0FCC31AE342FD3A1346EBB1F342FCB
At the same time, Tate revealed that Cracker Barrel also reorganizes his breakfast menu to make room for more premium items and a new breakfast option to build. On August 1, the restaurant chain went to its Facebook page toadvertise At its menu: Vegan sausage. According to the post, the chain started to transport the impossible plant -based sausage - which customers can order when they participate in the restaurant's new construction offer.
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Now people threaten to boycott Cracker Barrel.
Despite a number of changes are deploying, Cracker Barrel customers seem to have the biggest problem with chain's plant sausage. The recent publication on Facebook of the company Unveiling the new offer immediately sparked a wave of strong reactions from consumers. "I have just lost respect for a large Tennessee company," said a user on the post. Another said: "I can't believe that Cracker Barrel joined this" false meat "!"
The addition of vegan sausages to its menu has so angry customers that they are now threatening to completely boycott the chain. "All the more reason to stop eating at Cracker Barrel. This is not what Cracker Barrel should be," said a Facebook user. Another comment said, "I'm not going to arrive! Cracker Barrel was so good, we can't wait to eat in them but more."
Cracker Barrel defended his decision to transport plant -based sausages.
However, not all reactions have been negative. Many customers have shown their appreciation for the move. "I couldn't even make a difference. I think it's great for people who can't eat meat for any reason," said a Facebook user. And it does not seem that the counterpoup has changed the Cracker Barrel decision to change. On August 4, the channelPublished a photo From her plant -based sausage and pork sausage together on his official Instagram page, with a legend that reads as follows: "When lovers of pork -based sausages and plants can breakfast all day in harmony."
"Weappreciate the love of our fans Have for our breakfast menu all day, "said the company in a statementThe Washington Post . "At Cracker Barrel, we always explore opportunities to extend the way our customers experience breakfast and provide choices to satisfy all tastes - that people want to stick to traditional favorites like bacon and sausage or have Hunger for a new nutritional plant option as an impossible sausage. ""
