See Mikey Life cereal advertisements now

He has a totally different career as an adult.


It's been almost half a century ago for three yearsJohn Gilchrist won the heart of America by playing the little Mikey in theLife cereal advertisements. The first was broadcast in 1972 and also presented the real brothers of GilchristMichael andTommy, sitting around a breakfast table, suspicious of cereals because it is supposed to be healthy. They are convinced that Mikey will not like him, because he is supposed to be picky and does not like much. But, there, Mikey likes it. The slogan took off, advertising won a Clio Award in 1974, and it remains one of the most emblematic announcements of its time. But what happened to Gilchrist? Read the rest to see what Kid's former star has done since his debut on television.

Read this then:Here is what Flo progressive advertisements look like in real life.

No, he died of eating pop rocks.

You may have heard the urban legend that took off in the late 1970s when Pop Rocks Candy was released for the first time. Although there was no social media at the time, a rumor spread quickly that Gilchrist died after eating pop rocks and then drank a coke. It may seem incredibly ridiculous now, but Gilchrist said one day that his own mother had received a phone call from a neighborCondolence. He literally came from school and had gone to the park, but he nevertheless declared to Thrillist in 2017: "She sent my older brother to drive on the field where I played to make sure that I was fine. 'Is it when I heard the story of Pop Rocks. "AE0FCC31AE342FD3A1346EBB1F342FCB

He made tons of other advertisements.

Born in the Bronx, Gilchrist and his six other brothers and sisters all acted in advertisements growing up. Gilchrist himself filmed more than 150 advertisements before giving up fully playing. He even resumed his role as Mikey at 18, although this place is much less famous than the original. He said toOrlando Sentinel In 1986, advertisements were such a family business that seeing himself became an old hat. "" At first, it was "hey mom, come here" every time I see one of us on television, "he said." But now when we see someone, we look just. Not even a word. Only my little sister is excited. "

His father, a retired Bronx police officer, told the point of sale that he was surprised which of life that the children became the star in small groups. "Personally, I think the other two guys really did the first commercial job so well," he said. "Over the years, they kidaient John and said," You have done nothing other than eating. ""

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He hardly remembers experience.

Gilchrist said he doesn't really remember having his first life advertisement. But the little he remembers is positive. And it seems that it was quite easy. "It's a curiosity. It didn't take a lot of talent to sit there, or at least I don't remember," he said in theOrlando Sentinel interview. To date, he will sign autographs for fans who remember his famous taste test and don't even care that people call him Mikey. But he does not consider his fame from early childhood as a large part of his identity.

Alive pelham, New York with his wife and three children, he saidLogin 2012,"[Mikey is] who I am, but it is only part of whom I am; I have a lot of great things in my life. ""

He now has a completely different career.

Gilchrist, who is now at the start of the fifties, did not continue by acting as an adult. Instead, he went to Iona college and specialized in communications. According to his LinkedIn profile, he wasWork at Madison Square Garden In New York for more than 15 years and is the director of sales of the place for the place since 2011. It looks like he loves him.

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