Good Lifestyle

Ironic t-shirts, which are often sporting something or someone that the wearer really hates, are not a new trend. But they have become so ubiquitous in hippie culture that many people believe they become a little played at the start.

Now,A new study in the Journal of Consumer ResearchDrawn in some of the fascinating psychological reasons that this has become such a growing basic food in today's young adults.

Thanks to a series of four experiments,Caleb Warren, Assistant Professor of Marketing at the College of Management Eller at the University of Arizona, andGina Mohr, Associate Professor of Marketing at the Colorado State University, determined that people wear ironic t-shirts to attract people sharing the same ideas and exclude the dominant culture. For example, if a heavy metal fan has aJustin Bieber T-shirt and meet someone who realizes he door, ironically, it provides an easy way to recognize that they see eye to eye. However, if someone excited and assumes that they are a Belieber companion, it provides enough evidence to move forward.

The other reason, based on the study, is that the t-shirt serves a funny way of signaling status.

Researchers use the example ofBruno Mars, Whose net worth is $ 110 million, eating at a Waffle House as a way to distinguish themselves from the consumers of the middle class. (You can use the long history of celebrities eating fast food after the awards as an example, as well.) On the surface, it seems to be a humble way to indicate to others that, despite Their high status, they are still one with "ordinary people". But it is easily detached as an attempt to appear "normal", and therefore somewhat Cringeworthy.

We can compare rather recentlyAnthony Bourdain, Who was loved in part because of his real appreciation of the food of the street and the people of different cultures.In a video become viral after his deathBourdain describes Waffle House, without a shade of satire, as a "ironic zone where everything is beautiful and nothing hurt. Wherever everyone, without distinction of race, belief, color, or the degree of intoxication, is welcomed. »

The third reason for people wear ironic t-shirts, according to the study, is that it is also a strange form of cultural appropriation.

"Throughout history, consumers have reappropriated products to make a statement," said Warren. "For example, trucker caps were at some point in low-status products and are in fashion by rural workers. They have since been re-evaluated by young urban consumers. »

But if you get more, we have urged to avoid ironic tees. After all, they are one of the40 things that no one is more than 40 should never buy.

To discover more incredible secrets about the life of your best life,Click hereTo register for our free daily newsletter!