Good Lifestyle

Since Linda Bacon published the developerHealth at each size In 2010, the official launch of the positive body movement - there was a continuous thrust for women's clothing brands to offer advertisements that celebrate a wide variety of shapes and body sizes. And while we definitely made progress on this forehead, it is taken until 2018 to finally see something that, in Retrospect, seems so obvious that you can not believe that this happens so long. Models of different sizes exactly carrying the same article of clothes in the same advertising of clothing.

That's exactly what the online fashion retailer in the UKPretty little things Just, releasing a series of advertisements in which two different models of size carry the same exact element of clothes and stand side by side.

The campaign is for the newHailey Baldwin collection.

And it's really autonomous.

Having become viral, many social media users say that this type of campaign finally erases the hypothesis that some clothes are conceived only for small women while others are for those who are more dimensioned.

It's not just about promoting different types of bodies not only. Many social media users have been delighted to see a larger variety of skin tones than usual.

And even people who do not particularly like the brand say it's the way to do it.

And for more inspiration of body positivity, checkThis popular instagramical words on weight gain.

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