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Over the past decade, a type of semi-ironic patriotism has engaged in the Zeitgeist - or at least your social media flow - and there is no not to escape. It comes if the shape of a certain strong and odious white guy.

You know, the guy at the memorial day bar that tears the auxiliary cord so that he can block the theme song of Hulk Hogan. It is the instagram bodybuilder with zero years of combat service but has more military theme tattoos than your grandfather. That's why Budweiser briefly renamed his Lager Lighthouse "America" ​​last year - and chances are even presented at the 30-rack of the Stuff at the graduation of your daughter. He is Ryan Lochte.

Yes, he is Patriotic America Bro and it's not going anywhere - especially not now. In fact, he has an explosive cultural moment, who does not bode well for the rest of us.

As Donald Trump seized the Republican appointment of last year, the American Patriotic Bro (I will call it "America Bro" for short-term) seemed momentarily seemed empowered by the candidate's first rhetoric, as well as his comments on Mexicans (Violee), Muslims (terrorists) and women (hot are good, but otherwise ... Pass). But Trump was meant to lose and the American brother was supposed to retreat in the darkest corners of the Internet, relegated to sub-reddit and 4chan message planks.

But we are here. Two weeks ago, the ADelphi University's malescrosse team thought it was a good idea to get closer to the tunnel before a game waving an American flag andSaturating a Trump speech Located on some generic EDM. Lambassed and sickened by the Liberals and the left, the team's behavior was adopted by the following 2017 version of a JOK JAM. Barstool Sports published a video of the ancient team on Instragram, where he had more than 91,000 tastes. Wherever you are politically, you must accept: It was a pretty terrible way to create a sporting event.

Here is the cold, hard and bloody truth: the American brother is not going anywhere because the American brother is a silver machine. A recentArticle by Digiday On the creators of Bro content, the chives revealed that 'Memes de Merica result in money charges. The chiveBloomberg BusinessWeek Once called "Smut with a smile," is a $ 60 million company. (They have recently started selling an inspired keychain that has accumulated $ 200,000 sales, and they inked a business with Bill Murray over a GOOFY Golf Wear range.)

Similarly, patriotic and alpha-male websites explode. There is a classic brother, my God God, Bro Bible. A site called Total Frat Move, founded in 2010, emerged as an explosive force in the American lands of Brown and now offers 1.2 million instagram followers and 8 million total monthly visits on its site. According to the Huffington Post, it's aEmpire Media Multi-Million Dollar. So, if you think you thought you were watching guy wasting videos wearing bandannas stars-and-stripes, slamming through walls, it's really funny, good news: you are about to get a lot more .

Take for example,This recent post Barstool sports. It has all the characteristics of a great American art: there is "America" ​​leads to the chest of a guy, a little minor self-harm, and a lot of the beer-crisp - at the head, gorging and spraying. Look at this will not only leave your IQ of six points, but it will also pray for the return ofBrown.

It is unclear if the video is an original content or, as I suspect, sent by a group of excessive fans, but as I write this, the video has been seen from more than 2.5 million times and counts More than 100,000 tastes on Instagram. And judging by the comments below - "I will do it Sunday!" - There is only more.

Just in case it was unclear: the explosion of the tendency of the American Bro - and the greatest phenomenon of the brother - reflects badly on the average American man, whatever the race or station of the life. "Angry against the culture of the boy?" "REQUEST IN THE UNITED KINGDOMThe telegraph. "Blaming America."

"As hipsterism, which is imported directly from Portland and Brooklyn, the new LAD culture also comes from America, permission from its first cousin, Bro Culture," Written Ed Cumming. "Bros are proto-guys. Baseball caps, drink games, PECS. On the spot, the concept of brother transcends the class ... bro culture is a shared natural land for men of a vast continent that could only have sports and beer. "

In other words, if the biggest brother culture is cancerous, it can not be removed by surgery. It literallyall over: There areTech Bros, Finance Bros, Bros Policies, Hipster Bros. AsJezebelBrillily detailed, Bros swept america and can be defined by geography. (I personally prefer the "Provo Bro, also known as" Mormon All-Star ".") At this moment, I could introduce me to a new form of writer Bro and I do not even know. Now that we live the era of President Bro, the question remains: Have we struck Peak Bro, or do things only worse?

OK, enough of a hand. We are all for patriotism. We are all to enjoy acold beer,too much.

However, if you absolutely need to express your love forThe country we recommend a flag of the front-porch face well placed with taste or, because elegant patterned socks are right now - a pair ofCrispy boats eagles Hidden under your tailor-made costume pants or your Lévis 511s. You will thank you later. If you are preparing for aDatedWhereInterviewer for a job, You do not want your future wife or future employer welcomes you beer on the beach.Trust us:They always look.

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