The 10 things that defined the years 2010
Social media, streaming culture and superheroes have come to define the last decade.
The 1960s had the movement of civil rights and counter-culture,the 70's brought Watergate and the end of the Vietnam War, andthe 90's gave us grunge. But how are we going to define the years 2010? We consulted the experts to create the final list of great moments and trends in the last decade that will be part of history books in the future. Technological advances in social progress - and the Internet culture that have followed all of this are the 10 ways in 2010 are memorized.
1 STREAMING CULTURE
Netflix started its streaming service in 2007, but it did not start producing its own original content before 2012. Before at that time, your options were watchingFriendsOr scour the film section for a title you really heard about. But the last decade has changed everything that - savagely.
Now there are too many new shows on Netflix to keep track of - not to mention Hulu, Amazon Prime and innumerable others. And with technology like the Amazon Fire Stick, Apple TV and Google Chromecast, it has never been easier to broadcast your favorite broadcasts and movies on your TV screen, as easy as many people have even more cable. The number of cord cords in the United States is over 39 million in 2019, depending onemarketer research. (During this time,Netflix has 60.2 million subscribers In the United States alone.)
"For decades, people have preacted that shows and television films would be possible from the Internet, but there was always a problem," saysSydney Liu, CEO ofWinner, an online platform to share stories. "Internet speeds were not fast enough to broadcast. Data plans were not big enough to manage it. The cinema studios would never give access to streaming sites to their content libraries. The years 2010 have Really contributed to changing all that. "
2 Go green
In the first decade of the 2000s, we were warned about climate change and global warming.A truth that disturbsMakes his mark - but in the 2010s, it seems that the world started listening. Drastic measurements have been taken to reduce waste, such as the prohibition of plastic straws, a hazard for the ocean and the environment. OrganizationFor an ocean without strawAbout 500 million plastic straws are used at the US every day. In July 2018, Seattle became the largest American city inBanquer plastic straws, and now others followed the costume.
There has also been a moving effort to eliminate light plastic bags in supermarkets, with states such as California and New York prohibiting them entirely and other billing bags to encourage customers to bring their own reusable customers. "Plastic bags have burned our environment and clogged our waterways", the Governor of New YorkAndrew Cuomo said in a declaration In early 2019, "prohibiting them, we will protect our natural resources for future New York generations".
It is also now more common to see homes with solar panels. According to a report of theUnion of scientists concernedThe solar panel facilities in the United States jumped 485% from 2010 to 2013. And people invest more in hybrid electric cars. The Office of Transport Statistics reports thatSALES OF HYBRID ELECTRIC CARS In the United States, support a height of all time in 2013, with more than 49500 units sold. There is always work to do, but these are steps in the right direction.
3 Viral
"Viral turn" was a sentence that took a different meaning in the years 2010 - it's not about getting sick, but rather a lot of points of view and tasting online in a short period of time . And what went viral over the last decade has formed what the world has talked about aboutoffline. Take the 2014 Ice Ice Sucket Challenge, for example. The campaign to raise awareness of amyotrophic lateral sclerosis (ALS) and encourage donations to the ALS association had participants to unlock ice buckets on their heads, then appointing others to participate in what the challenge or to a gift. Even celebrities likeJustin Bieber took part. According toBBC3.7 million videos have been downloaded with #AssiceBucketchallenge and #icebucketchallenge. And from July to August 2014, the ALS association received $ 98.2 million worth of donations.
And we can not forget the mannequin challenge, which had people standing very always while a camera moved around the room with theRae Sremmurd Song "Black Beatle" playing in the background. The challenge, created by aHigh school group in Jacksonville, Florida, went viral in 2016. More particularly,Hillary Clinton Posted a video of Model Challenge on the election night.
In 2015, the term "even" -a joke, usually in photo or video form, which goes viral-wasadded to the dictionary And he quickly became an element of the culture of the years 2010. There were innumerable virals throughout the decade:Distracted boyfriend,Salt Bae,Arthur fist,Sad keanu,Crumpling cat, andCash Me Ouside are just sampling.
4 The rise of smartphones
Nowadays, most people have only two types of phones, an iPhone or Android. Yes, the iPhone made its debut in 2007 and the Android in 2008, but it was not until the 2010 Smartphone returned. In fact, 2010 was the year thatiPhone sale Blackberry eclipsed for the first time.
"Smartphones have really become an essential part of everyday life. They are no longer simply to make calls and send texts," saysDavid Lynch, Happy the lead forUpphone, a mobile phone comparison site. "Smartphones have taken a lot of important aspects of everyday life and combined them with a single device. Your smartphone is your camera; it's your photo album; it's your MP3 player; it's your wallet; it's your portfolio; is your credit card; it's your flashlight; it's your lamelle your card; it's so much more. "
5 Instagram
In October 2010, a small photo sharing application called Instagram launched. The application initially authorized only users to download square photos with a legend and hashtags. Now the platform is so much more than that, with stories, videos, direct messaging, integrated purchases, video calls and more.
"If the 2000s are memorized as the decade as Facebook defeated Myspace, the years 2010 should be recalled as the decade that Instagram has defeated everyone," saidAndrew Selepak, Professor of Media at the University of Florida and Director of the Graduate Program in Social Media. "In addition to being the visual platform that led to the rise of culture, and innumerable images of food, it has also been a destructive force in social media, leading to the end or decline of Several other platforms ".
Thanks to Instagram, the word "influencers"-user with great - is now part of our vocabulary. And the platform also moved the way the brands market themselves, companies now use influencers to push their products.
"One of the biggest Impacts Instagram has in this decade to change the way people move and make Instagram decisions are the online version of Window Shopping," saidEnd Kosven, founder and CEO ofEDK & Company, a boutique marketing communication agency. "If Instagram has contributed to the raising closures of the brick and mortar retailers is debating, but with the way people are doing online shopping more and more, there seems to be a connection."
6 Superhero movies
Since 2010, Marvel Studios and DC films have released a total of 48 superhero films - and they made the bank. Just this year,Avengers: Endgame Became thehighest movie of all time with a reduction of $ 2.798billion At the box office.
"The sensation of superheroes has been a precursor of mud monitoring, live streaming, spin-offs, original stories - all ways we now consume pop entertainment," saidStephen Brownchief cinema criticism atSilver screenshot. "FAN CONVENTIONS - Once the area of niche communities such asStar Trek Fans - exploded in the indispensable benefits to the manufacture of unavoidable people - here extravagances. "
Not only have the superhero films become massive blockbusters, but they have also started moving towards inclusiveness, become a price showing in the process. Revolutionary Black Case and a Great Black Creative Team 2018Black Panther helped to secureOscar's first Oscar de Marvel Wins For the best costume design, the best original score and the best production design. It was also the first superhero movie to be named for a better image. And 2017Wonder Woman, from DC, was another reminder to Hollywood that you can engage a woman to make a movie on a woman who strikes buttocks a success in every sense of the word.
7 The musical reign of hip-hop and R & B
It was during the years 2010 that Hip-Hop and R & B diverted rock like the kind of most popular music in America for the first time. According toNielsen Music's 2017 end-of-year report, hip-hop accounted for 24.5% of music consumption and 9 out of 10 most consumed songs that belonged from gender.
SoundCloud, a free audio publishing site, and Tiktok, a social media platform born in the 2010s, increased hip-hop at the top. Unknown rappers who publish their songs on the first are SoundCloud rappers. AndLil nas x is "Old Town Road First won traction on Tiktok, who helped to propel the artist once unknown in Superstardom. In 2019, the song has passed aamazing 19 weeks at the top of theBillboard Hot 100, break the recording first defined byMariah Carey And Boyz II "a sweet sweet day" men aged two decades before becoming new number 1 the longest-1 of the history of the 100 hot graph.
8 Twitter
The rise of Twitter had a surprising effect on politics in the years. The 2012 and 2016 elections in which it is extremely immodest on the platform, but even smaller political problems have been viral thanks to Twitter. It turned out to be a useful political tool - and a division, sparkling of the on-line debates heated, including whether or not the chair shouldContinue tweeter.
"Twitter has become an increasingly important factor in US political speech," saidDavid Pring-Mill, a consultant for technical startups and opinion columnist forTechhq. "People are experiencing the platform differently according to their interests and that they follow, but many of us have noticed that it has been a comedy club at a very debate company fervent. "
According toPEW Research Center, 14% of Americans in 2018 reported having changed the previous political views because of social media. These figures are even higher for younger people: among men aged 18 to 29, about 3 in 10 have changed their views on a social media issue.
In a 2016 study, thePEW Research Center I noticed that, despite the television being always in the way voters have watched the results of the 2016 elections, there was a large tip in digital platforms compared to previous elections. "The share of voters who have followed online returns have increased by 14 percentage points since 2012 ... while the share that followed the results using a social networking site has more than doubled" researchers found.
9 Mass fire
Unfortunately, it is impossible to look in 2010 without thinking about the high volume of mass shootings. The tragedies of Aurora cinema, sand hook, nightclub on the pulse, the Las Vegas Strip, the Texas Baptist Church and Marjory Stoneman Douglas High School have all taken place in the last 10 years.
"Unfortunately, the 2010s are when mass shootings became a regular part of the news," saidMegan Ranney, Associate Professor in Brown University and Director of Research atAmerican Foundation for the Reduction of Firearms Injuries (Affirmation). "Firearms violence has become an epidemic: the number of deaths has increased, almost all of us knew someone who had been touched and that our children were used to be afraid of school . "
The 2010s have indeed had the most firing over the decade, according to the data ofMother Jones.In this decade alone, there was63 mass shootings, defined as "indiscriminate landfills in public places causing four or more victims killed by the attacker".
"But this decade is also when we have seen the communities will meet to start creating solutions," continued Ranney. "Sandy hook promise was founded as a result of the unimaginable tragedy of Newtown and helps children across the country with emotional social learning. TheParkland Kids United to insist that young people deserve better. And assert research has been created by a group of doctors, nurses and public health professionals to develop solutions that really work for communities across the country. Together, we create hope so that the 2020s are not marked in this way. "
10 Legalization of same-sex marriage
The 2010s were the decade in which the United States and many other countries legalized same-sex marriage. In 2004, Massachusetts became the first state to legalize same-sex marriage, but it took more than 10 years for the whole country to follow. June 27, 2015, the US Supreme Court is renownedsame gender marriage in the 50 states of the decade.
Although the legalization of same-sex marriage is a historic victory, the LGBTQ + community is still fighting for equality - especially for transgender and non-gender people. In 2018, for example, a study published by theHuman rights campaign (HRC) foundation found that 46% of LGBTQ + employees stay closed at work. In 2008, this statistic was 50%.
"You have evidence over a decade that, despite really important progress, including equality of marriage, challenges remain in terms of daily experience in the workplace of LGBTQ Americans", "DEENA IFAS, director of the equal work program of HRC, saidUnited States today. "On the one hand, there has been significant progress, but on the other hand, we still have no basic federal protections in this country for the LGBTQ community".