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Monday, fashion websiteThe case of fashion posted a listThe hottest brands of fashion for the third quarter of 2017 (also known as "July to September"). The data were analyzed in partnership with Lyst, a research platform that follows 4.5 million data points per hour of more than 65 million annual consumers, five million products and 12,000 brands, which includes names. Very familiar as Balenciaga, Gucci, Valentino and Givenchy. .

However, the ranking also contained certain brands that are not familiar with those who are not proud of fashion forward and follow the latest trends.White, a fashion label founded by DJ and designer modeVirgil ABLOH, makes an astronomical leap in the list, jumping from 31 to 3 in the last quarter and strikingKanye West's Yeezy out of the top 10 entirely.

Success speaks of how Streetwear luxury stole the projectors with traditional high couture brands. Alumni as Calvin Klein and Tommy Hilfiger seeSales reduction in the US market. Last April,Ralph Lauren shocked His 5th iconic store of the Avenue. And in a development that was to have made giant retail stores Aghast, Lord & Taylorrecently announcedThat they close their historic flagship store to make room for (what else?) A Wework.

The trend represents a change throughout the concept of luxury retail. Simply put, former consumers of these brands are dying and new millennial consumers and zers-gen-zers - change the way they do the shop, focusing on more unique, cheaper, ethically shaken clothes And easy to buy online.

But the brand's designs are also an eclectic style indicator of today, which often seems to combine what was used to be considered a casual wear with designer shoes, bags or bling, so as to do a statement on the unique individual who isyou.

The trend also reflects the rise of rappers and hip-hop artists as style influencers.

Rihanna Is the queen of this type of luxury street clothing, because all she's seems to have been pulled randomly by a closet, cut in various places and settled to watch effortlessly.

Off-White, which Rihanna seems to wear frequently, is not the only example of this growing trend. As indicated by BOF, "this quarter, four of the five new new entrants at the Lyst-White,Pierre Island,Moncler, andRaf SimonsJust in Streetwear Street, making an appearance in the top 10 for the first time. "

Even Balenciaga, founded in 1914, Streetwear on credit for its ability to hit Gucci out of first place on the list.

So, if you want to look cool and fashioned this winter, you'd better put this little black dress and pull a pair of combinations, white sneakers and crazy jewelry and put it together in the way of Move. Because all these classic white porting rules after the workstation and match your bag to your shoes are on the window - it's a crazy world there and the only rule is no rules.

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