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At present, the Rennes of Santa are practically synonymous with the old Saint-Nick itself. After all, without these magic flying beasts, how the Christmas kingAll his gifts on time? Nevertheless, the idea of ​​airborne caribou which allegedly land on roofs without his sound is a little strange, that's why we decided to dig a little more deeply in the subject. And it turns out, this "tradition" Christmas is not all that is traditional at all.

The first time the preferred mode of transport of Santa was mentioned in the popular culture of Clément Clement Clarke Moore's Poem "Christmas Eve, written in New York in 1822. But before Moore wrote his poem, these animals have been announced as icons in Northern Europe. There, the Sami people, the oldest surviving Aboriginal people, covering the regions of Norway, Finland, Sweden and the Kola Peninsula of Russia, gathered the deer and used them for transportation , milk and meat production, according toCnn.

The Rennes first moved to America in the mid-1800s with the help of Entrepreneur Sheldon Jackson, who sought to help Native Alaska Inuit to survive famine. At the time, the main source of food in the group, whales, disappeared rapidly due to commercial fishing. When reindeer proved to be beneficial for the inhabitants of Alaska, Carl Lomen, an enterprising businessman from Minnesota, saw a large market for the animal on the continent, as an alternative to beef and a fur. .

In an intelligent marketing system in 1926, Lomen convinced Macy's department store to develop a promotional Christmas parade led by Santa Claus and his rennes, as well as several Sami flags in dynamic traditional dress. Similar parades have begun to appear throughout the United States, and finally, Santa and its reindeer become the centerpiece of eachCelebration of the city From the holiday season. Lomen is even thought to have planted falsechildren's letters In local newspapers, ask Santa to bring his reindeer to come and visit their city.

In some ways, the tenacity of Lomen - even casual - paid. In the 1920s, Lomen Reindeer Co. had more than a quarter of Million Rennes. Lomen himself became known as "the King of the Rennes" - a title that could even be the highest row jealous royal. Unfortunately, progress is soon put on a stop. Reindeer was never taken in America and, in 1937, after the pressure of the cattle hall, the Congress decided that only Aboriginal American cultures could possess reindeer in the United States. The law put the final nail in the coffin of Lomen Reinder Co.

Although the Lomen company has failed, the holiday tradition he designed to prevales. Without the world, Santa appreciated a popularity and in most of the representatives, his reindeer were there at his side. Nevertheless, like any fan of "The night before Christmas knows", there was a reindeer - maybe the most famous of all - it still had not made his debut. It's true, Rudolph, with his glowing red nose, was not one of the eight original reindeer ("now, Dasher! Now, Dancer! Now, Prancing and Vixen! / On, Cupid! On Cupid! ON, Give and Blitzen!)

Instead, his tale has been told through a coloring book created by the department stores of Montgomery Ward Ward Ward. Since this illustration of Rudolph and his friends in 1939, the world has not been a Christmas witness without the presence of these wise and helpful animals, guiding Santa Claus on his mission to bring toys to boys and girls. the most magical night of the year. It is a story that combines the two commercial interests with Holiday Helve, a union that would make the executive of proud control. For more fun facts about the holiday season, learn theSecret story behind 20 Christmas traditions.

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