This emblematic fashion brand begins to close stores

For decades, this brand was among the most popular. Now, some stores have become Victims of Covid.


Ralph Lauren was formerly considered a first American fashion brand mentioned in the same breath as the icons of the 1990s Calvin Klein and Tommy Hilfiger. Recently as 2015,Business was booming and are ready for growth, according toFortune. But somewhere along the way, the recognizable shop for his aesthetic country club - lost its brilliance. Now,Ralph Lauren has announced projects To reduce its corporate footprint and shutters, retail stores around the world, depending on the dive dive. Learn more about Ralph Lauren's store and office closures, and for more companies crushed by Covid, checkThis iconic department store depends on bankruptcy.

In recent years, Ralph Lauren has grown to meet a wider range of consumers by distributing in factory shops and outlets, and over time it has eroded its basic clientele and its willingness to pay the dollar top. Then the pandemic strikes. The new retail landscape, marked by economic instability and widespread locking measures, motivated a rapid drop for Ralph Lauren in wholesale and retail sales. In North American brick and mortar locations,Comparable sales decreased by 30%, according to the dive dive.

According to a recent call for gains with investors, Ralph Lauren will reduce its corporate footprint by 30% and will close up 10 stores worldwide as part of a larger plan to focus on digital sales, which was in place before the start of the pandemic. TheClosures are intended To help the company save on exorbitant rent costs, leaders revealed on the call.Jane Nielsen, CFO and COO of Ralph Lauren, reported that this would help the company to "adopt new ways of working" and "swiveling resources to our key strategic priorities". These cost savings changes are planned to save $ 200 million to $ 240 million,According to a press release.

The good news? There is a reason to be optimistic if you are a Fan Ralph Lauren. Analysts say that if the company can continue to reduce costs and design a strategy to remain relevant to youth buyers, not just their parents - the brand could bounce as the economy stabilizes. "Having already worked to optimize its brand portfolio and create a pierorous cost structure, we believe that [Ralph Lauren] takes the necessary steps to better position themselves for the post-pandemic environment," said group analysts Telsey Advisory.

Read more retailers who have had evil under pandemic pressure and for more information on COVID closures.This popular pizza chain has just filed a bankruptcy.

1
Toys R Us

Toys R Us exterior
Refuge

Toys R UsOnce a state of childhood, there were only two remaining stores: one in Texas, the other in New Jersey. After recently sold to Tru Kids, Inc., these brick and mortar locations have been swiveled to operate as more traditional toy stores to focus on more "experiences" features. However, these plans were thwarted as COVID-19 caused widespread commercial closures of shopping centers and other outlets.

"As a result of COVID-19, we made the strategic decision to pivot our store strategy for new locations and new platforms that have a better traffic," said a spokesman for CNN,While confirming closures. The company will continue to sell online in the United States, and more than 700 stores will remain open internationally. And for another company in difficulty, checkThis popular chain restaurant has just filed bankruptcy.

2
Sears and Kmart

Sears store entrance and sign in River Falls, Wisconsin
Refuge

Sears and Kmart, both belonging to Mother Transformation, have seen better days. As indicated byUnited States todayThey have recentlyannounced plans to clog at least 20 branches From Sears and seven Kmarts in mid-April this year.

In 2010, Sears had a big footprint with more than 3,900 stores. According toStrong, that hadnarrowed to 489 in early 2019And at the end of January 20, 2021, there are only 36 department stores left. Similarly, KMART has reduced its number of stores to a total of 30, compared to 360 in 2019. And to learn more about the disappearance of these well-loved department stores, seeSears and Kmart are "slowly, dying softly."

3
Godiva

godiva store exterior
Shutterstock / Pjjaruwan

The famous chocolatierGodiva announced after 95 years, he will beClose all 128 of its American stores In March of this year, CNN reports. Until the pandemic, the company had planned to grow and even announced that it would open 2,000 new GODIVA cafes on a global scale.

"Of course, this decision was difficult because of the care we have for our dedicated chocolatiers and workers who will be affected. We are grateful for all they have done to make wonderful moments for our consumers and spread happiness thanks to an incredible customer service and living our values ​​and behaviors, "CEO of GodivaNurtac Afridisaid in a statement. The company stated that it would continue to sell products online and through a number of specialty stores and grocery stores across the country. And for more detail news sent directly to your inbox,Sign up for our daily newsletter.

4
American eagle

American Eagle Storefront
Refuge

American Eagle Outfitters Was well liked in the Arugs, which once compete Abercrombie & Fitch for preparal popularity. But according to CNBC, the financial director of the companyMike Mathias told investors in January that there wasplans to close 200 to 250 Locations American Eagle.

"We currently have 880 stores between the United States and Canada. We see that it is between 600 and 700 over the next three years",Michael RempellExecutive Vice President and Chief Executive Officer of American Eagle Outfitters' Operations, added by talking about women's wear on a daily basis. "But we are convinced that we canTransfer sales of closed stores In other stores or online, continue to acquire new customers and make the brand American Eagle more profitable over time. And for another brand that closes stores, checkThis beloved furniture chain firm anything but 1 of its stores.


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