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TheBlack live movement Encouraged many people to re-examine and the aspects of the culture that surround them through a different lens, which includes some product logos that have been around for decades. Some brands take or plan to take steps to finally withdraw logos that have racist origins. So, get ready for your custody to watch a little different in the future.

Aunt Jemima, a familiar line of breakfast products that has been for 131 years, meets the demands of consumers they give up. (Aunt Jemima is part of Quaker Foods, which belongs to Pepsico.) You will be able to find theMix of pancakes and syrup On shelves in the fourth quarter of 2020, according to the associated press. A new name for the line has not yet been announced. "We recognize that the origins of Aunt Jemima are based on a racial stereotype"Kristin Kroepfl Quaker Foods America Northern declared change. "Although the work has been done over the years to update the brand so as to be appropriate and respectful, we realize that these changes are not enough."

The recognized "racial stereotype" is the "mammy", from which Aunt Jemima is an excellent example. This character - an older black woman, a larger black woman, was a stapler of Ménestrel shows in the 1800s and generally dressed exactly in the way older versions of the breakfast logo: in a head scarf and A pea pallet dress. The brand even got its name from a song by Minal Ship called"Old Aunt Jemima," which has sometimes been interpreted by a white singer in Blackface.

Over time, Quaker Foods has tried to distance the woman on the syrup bottle of this stereotype. Aunt Jemima was updated to look like a modern woman. But whatever the changes made, the history of the logo never leaves. "The brand managers have been aware of this for years and have tried, mainly by incremental updates of the image of the character on the packaging, to modernize the way it is seen. The scarf is gone, They added a lace neck, pearl earrings. But the effect, because of the name, is the same, "James O'RourkeProfessor at the University of Mendoza College of Business at the University of Our Lady told the associated press. Now the company finally starts in a complete redesign of the logo and the name.

In the hours following the announcement of the Aunt Jemima, Mars, who holds Uncle Ben's, extinguished a press release declaring his own intentions to re-evaluate his images. "We recognize that now is the right time forEvolve the brand of Uncle Ben, including his visual brand identity, which we will do, "reads as follows. The company also stated that this has not yet been determined what the changes will look like or when they come, but they will come, but they look at different options.

According to the company's website, the popularrice mark Was founded by two white men who named it after "legendary Texan Farmer, Uncle Ben, known for his exceptionally high quality rice." And the man on the packaging is actually "BrownA hotel master in an exclusive Chicago restaurant that has agreed to put the portrait of Uncle Ben. "

In 2007, March was criticized when Uncle Ben was rehabilitated, turning the man in the ads inThe New York Times-"An accomplished businessman With an opulent office, a busy schedule, a vast trip route and a penchant to share what the company calls its "wisdom grains" on rice and life. "

"A crucial aspect of his biography remains the same, however," theTimesadded. "He has no last name."

This is important, as one of the sensitivity issues with these brands is that aunt and uncle titles have been used in the pejorative by whites in early American history instead of the actual titles of people of color.

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Uncle Ben's and Aunt Jemima announced changes on the heels of another brand. At the beginning of 2020, Land O'Lake announced that they wereChange their markfocus on farmers. In doing so, they removed the Aboriginal woman who had been described on their products for decades. The press release cited the need for "packaging that reflects the foundation and the heart of the culture of our company".

For more progress, here is here 8 changes that have happened since manifestations of white matter started .