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Monday was the International Women's Day, an opportunity for many companies used as a way to advertise new initiatives that women and girls benefits. Google announced that it will contribute $ 25 million to theGoogle.org Impact Challenge for Women and Girls, Which will provide up to $ 2 million for "organizations that create routes of access to prosperity for women and girls. Netflix announced theNetflix Fund for Creative Equity, Which will invest $ 5 million in its first year to "help identify, train and offer courses for full female female talents around the world. And Burger King? Well, theFast food giant Famous with a campaign judged so offensive, people have requested excuses and some even threatened Boycott. Continue reading to find out what Burger King has done who has such angry people. And for more stores facing a serious controversy,That's why people are now Boycotting Trader Joe's.

International Women's Day, Twitter Burger King R.u. sent a message that had disciples indignant: "Women belong in the kitchen. Designed to parody the macho trope that women should seek a life of domesticity, the statement has been quickly followed by a series of tweets providing a context with the seemingly offensive message. And for more than the minute news directly in your inbox,Sign up for our daily newsletter.

Tweets that provided a certain context followed the message. "If they want, of course," the brand wrote. "Yet only 20% of leaders are women. We are on mission to change the relationship between men and women in the catering sector by allowing female employees the opportunity to pursue a culinary career. The company promised to provide scholarships and career development opportunities for identifiers to help them secure jobs in the culinary industry.

But the damage was already done. Twitter users responded by accusing burger king ofBy using sexism like Clickbait, And explain to the brand "Using the most trop ever machist"Is not the best way to get attention to the cause. And for more than one new restaurant,This popular pizza chain just declared bankruptcy.

Burger King also took a full listing ad inThe New York Times using the same slogan. Below the controversial phrasing, the company wrote, "Fine cooking dining room, food truck cuisines, award-winning kitchens, casual restaurant kitchens, ghost kitchens, King King cuisine. If there is a professional kitchen, women belong. »

The brand continued by explaining that only 24 percent of US leaders are women and women hold only 7 percent of the roles of head of the stateside head. The Burger King King Culinary Scholarship, they wrote, would help bridge the gap between men and women in the industry.

"Because every woman with a passion deserves the chance to move forward, whether in a culinary school, a King burger cuisine, or any other cuisine in the world," the ad declared.

In response to the reaction of fast,Burger King R.U. Posted excuses:. "We hear you we had our bad initial tweet and we are sorry our goal was to draw attention to the fact that only 20% of professional leaders in the United Kingdom kitchens are women and helping change only by the granting of culinary scholarships we will do better next time ".

The executives also apologized for the phrasing used in the tweet and announces, explaining that the intentions of the company were good. "In the end, we do something positive, butThe title we used ended up offending people, Especially when used without the context around him, "Burger King World CMOFernando Machado, Which also serves for the Mother company Burger King, Restaurant Brands International, saidStrong. "If all goes well over time, thanks to the measures we take and we will continue to take, people will see that our intention was positive. »

After saving the apologies, Burger King R.u. decided to take down Tweet, explaining that the disciples had begun to leave "abusive" messages in the answers. However, many commentators have continued to use other followers to avoid buying food from the restaurant. And for more strings face customer game for a very different reason,This online store has the worst customer service in America.