The biggest jewelry brand in the world Prohibit these

Pandora says that the decision to permanently delete the item was partially based on customer demand.


A journey into the jewelry is a timeless tradition for anyone who seeks to celebrate a special moment. But thanks to the modification of the requests, the way people close up rings, bracelets and necklaces could be about to change forever. This is because Pandora, the largest jewelry brand in the world, announced that it would prohibit this article from its display cases from now. Read it to see what is coupe and for more major detail changes,This thing is disappearing from Walmarts Nationwide.

Pandora prohibits mined diamonds from their product inventory.

natural diamond
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On May 4, the Pandora Group announced that it would beProhibit mined diamonds its product inventory. In the future, the company stated that it would only use synthetic diamonds, made in the laboratory in its jewelery products. Change is ready to start with the launch of Pandora Brilliance, a new line that will make its debut in the United States before developing on the global market in 2022.

The decision to prohibit mined diamonds was partially based on customer demand.

A diamond engagement ring in a box
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According to the declaration of the company, the transition to synthetic diamonds was done at least partially because of the demand of the customers, which hasmoved to artificial stones In recent years due to environmental and cost problems. In fact, Pandora says, "The diamonds created by the laboratory exceed the global growth of the industry" when it comes to purchases.

"[The diamonds created by the laboratory] are as much a symbol of innovation and the progress they are of sustainable beauty and show up testifying to our current and ambitious agenda of sustainability", "Alexander Lacik, CEO of Pandora, said in the declaration. "Diamonds are not just forever, but for everyone." And for more important elements that become rare,This daily necessity can soon be impossible to find, say experts.

Synthetic diamonds are classified in the same way as diamonds mined but are more durable.

diamond real missing treasure

Pandora emphasizes that laboratory diamonds aresimilar to diamonds undermined In virtually all means, including their appearance, shape and chemical composition. They are even classified using the same system of standards called "4cs" that evaluate cutting, color, clarity and carat.

However, diamonds created in a laboratory are aMore durable productBy suppressing the need for damaging mining practices and to avoid the continuation of sales of "blood diamonds" that finance conflicts, Reuters reports. Pandora also reports that the diamonds of the company produce "should be manufactured using 100% renewable energy".

Municipal diamonds are also much more affordable than mined gems.

Woman looking at jewelry window hopping he will buy something for her
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In addition to being more ethically and environmentally friendly, laboratory diamonds have another important quality: they are far awaymore affordable. According to the lacik, the technology now allows jewelry designers to imitate nature at a "very very different" price, saying that the diamonds grown by labity can be made for "a third of what it is for something that we filed ground, "The Guardian reports. And for more other specialties who become rarer,This beloved summer food disappears from shops and restaurants.


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