This emblematic channel closes up to 50 stores

This is the second year following the promotion of the brand in difficulty, has obtained a large number of stores.


The Pandemic of Covid-19 posed an unprecedented numberSet of difficulties for the retail sector. Even companies that are household names have found themselves in struggling to survive a health crisis, which has mainly stores at the national level. Now, the secret of the iconic fashion chain of Victoria fashion announced that it would closing 50 storesbefore the end of the year. Read it to see what it means for the legendary brand in the coming months and for more fashion labels that struggle to do it,This popular clothing store closes at least 200 locations.

The brands, the Mother Society of Victoria Secret, announced on February 24 that it would closure between 30 and 50 of its locations in 2021 in the foundatory sales environment,United States today reports. This is the second year in a row to see important stops from the shop afterThe brand announced the permanent closure of nearly 250 Stores in May of 2020.

The brands, which also have works of bath and body, said that it always hears to rotate the brand of fashion in difficulty as its own business in the months to come. The original brandsplans to sell the secret of Victoria from their portfolio For private capital partners based in New York, Sycamore Partners fell through the success of pandemic coronavirus.

But there was at least a good news from the parent company. On aQuarterly gains report Posted on their website, the Trademarks also announced that it was considering opening 49 new bath and corps stores in the United States and one in Canada at "almost entirely excluding city" locations.

Unfortunately, Victoria's secret is far from the experienced retailer of financial problems in the middle of the Covid pandemic. Continue reading for more brands that have recently obtained shops and for more emblematic companies that have trouble surviving,This iconic department store depends on bankruptcy.

1
FRY electronics

The entrance of a Fry's Electronics store with green awnings and red lettering
Refuge

Fry's electronics was a beloved chain for its themed electronics stores with overcrowded screens since the opening of their doors in 1985. But on February 24, the companysuddenly announced that it would start to stop Operations immediately, even going to redirect their website in a letter that stated that the brand had "ceases regular operations and started the wind process" the same day.

"After nearly 36 years of business as a library and online resource for high-tech professionals on nine states and 31 stores, Fry's Electronics, Inc. (" Fry's "or" Society ") made the difficultDecision to close its operations And closing operations permanently as a result of changes in the retail industry and the challenges posed by the Covid-19 pandemic, "the company announced in a statement. And for the last closing shop, delivered directly into your inbox,Sign up for our daily newsletter.

2
Ycitan

l'occitane storefront
Shutterstock / Boris-B

January 26, popular beauty businessThe OCCITANE filed for bankruptcy and announced that it would be soonShuttering 23 of its 166 stores In the United States as part of its "store optimization plan".

"In the past year, we moved aggressively to remedy COVID challenges. We look forward to working with our homeowners to achieve economic partnerships in this current retail environment and the best position of our marking brand shop offer. coming years, "said Director General of Occitane North AmericaYann Tanini in a report. And for a perspicacity in which other stores start disappearing,This emblematic fashion brand begins to close stores.

3
Toys R Us

Toys R Us exterior
Refuge

Main toysClosed locations of 700-plus In 2018, after exceeding bankruptcy, a few months earlier. However, two locations of the popular toy retailer could remain open thanks to aContract of purchase with the new parent company Tru Kids. But at the beginning of 2021, Tru Kids announced that he would definitely close the last two stores of Iconic Toy Company. "As a result of COVID-19, we made the strategic decision to pivot our store strategy for new locations and new platforms that have a better traffic," said a spokesperson for Tru Kidsson at CNN .

4
Godiva

godiva store exterior
Shutterstock / Pjjaruwan

Beloved Chocolatier Godiva made headlines in January when he announced his intention toShutter all its sites of 128 stool After 95 years in operation. Fortunately for the fans of their good treats, the company announced that it will always sell its confections in the United States through supermarkets, pharmacies and department stores, among other retailers.

"We do it eveneasier for our consumers to enjoy Godiva, whether by treating you or doing dresses, so everyone can access our top quality chocolate, "said GODIVA CEO Nurtac Afridi . And for more companies that have trouble in the middle of the closure of COVID, This popular pizza chain has just filed a bankruptcy .


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