Victoria's secret gets rid of this way permanently
This is the last modification of the new repetition of the company.
The secret of Victoria hashas undergone major changes In recent years, put an end to its annual fashion show to get out of its iconic angels. The company formerly known for raising an inaccessible version of "sexualiness" was also criticized for its controversial participation inmisogyny, intimidation and harassment Employees, contractors and models. In order to reverse and significantly reduce the gains, Victoria's changes in Victoria did not stop. The company has just announced that it would be permanently rid of its emblematic devices. Read it to discover the last change of change of Victoria.
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The secret of Victoria gets rid of the racy images of angels in the stores.
Victoria's secret stores areUnder a complete relooking, which will be their first in more than 20 years. As part of the update, the company picks up its brand framed images of its former supermodels, Victoria Secret Angels, in lingerie.Raul Martinez, the new creative director of the company saidThe post of New York That these photos are removed for a "more inviting for women to enter". According to Martinez, about half of the 1,400 retailer's World Stores have already begun to exchange these photos for photos of women of all shapes and sizes, as well as full-bodied mannequins.
The company also gets rid of its pink decor at Bubblegum Signature.
According toThe post of New York, the makeover goes further than the models are exposed in the stores. Victoria's secret locations will no longer have a boudoir decoration, such as pink bubblegum velvet furniture. Instead, these items are sampled for white and black and black display tables. The new publication indicates the newly reoriented store of the Polaris Fashion Shopping Center near its Columbus, in Ohio, the seat has even traded black lacquered walls for a softer pink shade and increases the level of brightness with the lights of the shop.
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This is part of the awakening of the secret Victoria brand of all its brand.
The shop makeups are only part of the biggest rebranding of society. In 2019, the secret of Victoria announced that it would no longer hold itsAnnual Fashion Show-The first indication that society changed its marketing strategy. Then, in June 2021, it was announced that the angels were being beingwithdrawn and replaced Through the VS Collective, which is described as "a group of women who are still growing that shares a common passion to conduct positive changes". New models include a professional football player and a LGBTQAI + activistMegan Rapinoe, actor and producerPriyanka Chopra Jonas, and more model and body modelPaloma elessor.
"We are going on what men want women to want; we spend a feeling with a feeling, to exclude most women to include all women, most of the time inaccessible to real life, "CEOMartin Waters said during a recent call for income, byThe post of New York.
The company does however work with some of its old models.
Victoria's secret did not push all his supermodals on the door during his rebranding. "The word" angel "is retired, but that does not mean that women we have worked like angels are retired," said MartinezThe post of New York. "We had conversations with the old angels. It was an honest conversation."
Martinez refused to elaborate on the conversation. However, at least three of the old Angels continue to represent the mark:Taylor Hill,Grace Elisabeth, andHelena Christensen.
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