An Olympian just snap Nike for an "disrespectful" advertising campaign
The athlete stated that the company was "deaf" in their request.
Nike works with part of theThe biggest sports names, ofTiger Woods ToSerena Williams ToJames Lebron. But despite the signature of the world's largest athletes, society has also been involved in its fair share of controversy over the years. Olympic gold medalistSimone Biles recently announced that she wasput an end to his partnership With Nike, apparently suggesting that the brand was not as favorable to her as they should have been. And now, another Olympian woman calls the company. Read to find out why Sprinter OlympicAllyson Felix Slamming Nike to ask him to participate in an advertising campaign.
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Allyson Felix said that Nike asked him to be in a women's empowerment campaign.
Felix recently openedwork with nike July 8thTime Magazine profile. She told the magazine that her "stomach fell" when she was invited to participate in a female empowerment announcement for the company in 2018. According to Felix, she was asked the middle of the negotiation of maternity protections with nike. Because it was pregnant when his contract expired in December 2017. During these negotiations, Felix said that NIKE refused to add a contractual language indicating that the company would add maternity protections for athletes.
Felix said being invited to participate in the advertising campaign after it was "just beyond disrespectful and deaf way.
This is not the first time that Felix called Nike.
In 2019, Felix wrote an OP-ED forThe New York Times, detailing his experience with the brand and discuss the way she felt they werenon-collective pregnant women and new mothers. "If we have children, we risk paying cuts from our sponsors during pregnancy and afterwards. This is an example of a sports industry where the rules are still mainly made for and by men," wrote Felix at the time. According to the athlete, Nike proposed to pay him 70% less than before once it was pregnant.
"Ironically, one of the factors for me in the signing of Nike almost ten years ago was what I thought was the fundamental principles of Nike," she wrote. "I could have signed elsewhere for more money."
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Nike announced a new maternity policy for pregnant athletes in 2019.
After FelixNyt OP-ED, which resulted in a public set and a Congress survey, Nike reorganized its policies. The company has announced aNew maternity policy For all athletes sponsored on August 12, 2019. According toThe Washington PostThe policy has created a new warranty that pregnant athlete salaries and premiums can not be reduced over a period of 18 months that covers eight months before the athlete's deadline and 10 months after. The previous policy of society extended only for 12 months.
"We regularly have conversations with our athletes about the many initiatives we run around the world," said NikeTime In 2021. "We learned and cultivated in the best way to support our female athletes."
Felix and Simone Biles left Nike to work with Athleta.
In 2019, Felix left Nike andSigned with Athleta, a women's clothing company. It's the same company Biles recently left Nike to work with. "I felt like it was not just about my achievements, that's what I stood up and how they would help me use my voice and also be avoices for women and children, "says BilesWall Street newspaper When asked to move to Athleta. "I feel they also support me as an athlete, but as an individual outside the gym and the change I want to create, which is so refreshing."
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