Good Lifestyle

The fast track is a leadership and healthy life column of Strauss Zelnick, co-founder of ZMC, an investment company focused on the media; And the President and CEO of interactive software to take two, one of the largest video game companies in the world. Zelnick is also an avid participant in #TheProgram, a New York fitness group. If you have any questions for him, tweet them to@BESTLIFEONLINELINE-OR Send us a message onFacebook-Use the hashtag #Skstrauss.

How do you cultivate good ideas and nourish creative thinking at your own business?

Our strategy is always to be the most creative, innovative and effective society in our sector. We transmit this to the team in virtually all written and verbal communications. More importantly, in the face of difficult decisions (as by moving a liberation of an entertainment title, or to make a risky investment in a project, our team is passionate), we try to have trouble making a decision in favor of creativity. Culture, like character, is tested in the violation. Or says another way: while everyone can say words, they are the choices and actions that really matter.

How do you make sure your meetings are used effectively - and are not they consulted by your employees as a waste of time?

We also have few possible meetings as possible. When we have meetings, there is a written agenda as well as specific decision points required. I try to give an example of being reflected and as effective by having really short meetings. It can sometimes lead to critics. I have often heard comments like: "It was polite that the meeting lasted only 20 minutes."

Guilty as charged, your honor.

What is your opinion about the current state of Apple? Do you think the company is overvalued?

At a business value of more than $ 800 billion, it is certainly trying to look at it that way. All adult businesses negotiate a multiple cash flow. On this basis, Apple is trading online. (Ed Note: Apple currently exchanges $ 154 per share, the highest activity has ever been.)

That said, when we buy titles, our goal is to buy a stock with a price that will eventually climb. Then consider this: for Apple worth 10% more than it is right now, its value must increase by$ 80 billion.It's more than most large companies are worth the total.

Anyway, all you plan to invest in, make me a favor: do not invest according to the tips you have read or see on televisionalready.

In your estimate, what is the most important skill that ultra-frequent people share?

Knowing what they want. Yes, I know it sounds vague, but it's true. After all, to echo my friend Al Antgrisani [a leader and a former working secretary in the Reagan administration]: If you do not know where you go, an old way will take you there.

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