Why Instagram is your secret weapon for weight loss

The display of your goals is reflected in an increased commitment.


As far as it can serve as breeding ground for insecurity, Instagram also later to become an unlikely champion of body positivity and objectives of welfare. This year in particular has seen a real spike in people who appear to work best on their body, using popular hashtags like#progressnotperfection,#TransformationTouilles,#MotivationMonday, and more.

And although many people may find these pictures "before and after" odious, a new study entitled "Weight Loss by virtual support communities: the role of motivation in identity-based public engagement", co- written by Dr. Sonya A. Grier, a marketing professor at the American University Kogod School of Business, published in theJournal of Interactive Marketing,says these proclamations were found to be actually effective in helping people maintain their wellness goals.

In the study, the researchers observed the progress of two weight loss communities over a period of four years and found that those who had shared their goals and updates with their "virtual support communities" (VSCS) have been more successful in achieving their fitness. and weight loss goals than those who had not.

"The research discovered that individuals are more likely to succeed with these goals when they commit a public commitment to achieve their" researcherswrote. "With our Netnographic investigation, we extend the VSC prior theorizing with an explanation of how the public commitment is manifested in the VSC for the achievement of objectives. Specifically, we find that these online communities make their relevant social identity motivates behavior that facilitate compliance with public engagement and thus, more effective targets. in addition, we create a typology of members roles in influencing these VSC more public engagement. "

Put simply, publish your fitness goals and weight loss on social media inspires you to engage actually in their aspirations, driven as you ashamed to let everyone sacher you failed. Also, get encouragement and support your followers when you put a picture showing your progress motivates you to continue your journey.

For the sake of being thorough, it is important to emphasize that this research only applies to the type of#before and afterPhotos presented above, not, say,#gudique Where#fitinspo, Which may have a darker current-under. In 2016Researchers of body image at the University of Australia's Flinders found that, in an analysis of 600 randomized Instagram photos tagged with women#fitspiration31% showed a body without a face or head. This tendency can easily lead to self-objectivity and from there it's a slippery slope for eating disorders and other mental problems.

AndResearch has also shown following which some of these fitness influences on Instagram, many seem to have body types most of us can only dream (no matter the amount of cabbage we eat or we do yoga) can negatively affect body image and lead to low self-esteem.

So it seems that the lesson is that, regarding social media, there is a fine line between inspiring people and go down, and we should efforts to remain at the former and avoiding the latter!

For the good of the true body positivity, it should also be noted that these tags can be used for both weight loss and weight gain. Anything that makes you realize your own version of your best body!

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