The shocking reason AMC did not want to require masks when reopening

The CEO said he wanted to avoid a "political controversy", but he in any case a controversy anyway.


If you are an eager, you probably miss the sensation of sinking in a theater seat with your popcorn and wait for the lights to adapt. In recent weeks, the main movie cinema channels have announced their projects to reopen across the country after being closed for months because of coronavirus. ThoseReopening plans involve precautions, as would be expected, but one of the biggest chains there became major Flack when he said hedoes not intend to make mandatory masks For customers when most of his locations open their doors on July 15th. In an interview of June 18 withVariety, CEO of AMC Theaters and PresidentAdam Aronexplained that he wanted to avoid the"Politics" of the question of the question.

UPDATE: Friday afternoon, AMC announced that all theaterswillObligate guests to wear masks,Release the following statement, throughHollywood journalist:

At the CMA, we consulted the best scientists and health experts to create a broad and extensive health and safety effort to ensure that AMC theaters are safe for our customers and our associates when our associates when our Theaters reopen in July. Among many elements of this complete plan, our employees needed to wear masks at the national level, as well as the need for our customers to wear masks in the many parts of the country that will require it. In the regions of the country where masks will not be necessary, we still have planned to promote the use of masks by customers and expected the vast majority would do. This policy on the use of guest masks, which is directly comparable to our main competitors and many other highly considered retailers, was announced yesterday afternoon.

This announcement motivated an intense and immediate voice of our customers, and it is clear from this answer that we are not far away from the use of masks. In AMC theaters, we think it's absolutely crucial that we listen to our guests. As a result, and with the total support of our scientific advisors, we are reversed and changes our guest mask policy. While we reopen the theaters, we will now need that all AMC guests have masks nationwide when they enter and enjoy movies on our theaters. TIt accelerates with which AMC moved to revise our mask policies reflects our commitment to the safety and health of our customers.

We are constantly monitoring the last reflection of the scientific community as to the effectiveness of the use of masks. We will also examine the varied health conditions in specific locations around our theaters throughout the country. This will help us determine what our mask policy will be as we go forward, as well as make any other changes needed for this policy.

Customers coming to our theaters can bring their own masks, but for those who do not have one, the masks will be available in our theater offices at a nominal price of $ 1.00. Those who do not want to wear a mask will not be allowed or allowed to stay.

The rest of the original article published before the announcement of the policy reversal appears below:

"We did not want to be drawn in a political controversy," said AronVanity fair. "We thought it could be counterproductive if we forced the mask on these people who strongly believe that it is not necessary. We believe that the vast majority of AMC guests will wear masks. When I go to a AMC function, I will definitely wear a mask and leading for example. "

The company has unveiled its reopening strategy in an email to subscribers to the newsletter and members of its loyalty programs and highlighted a page on the official website also detailing its"Safe and clean" policy. The policy notes that theaters in areas where masks are required by law will respect these requirements, but elsewhere, masks will only be "recommended" for guests. The employee mask, the port, will be mandated and the masks will be available for customers to buy.

AMC Imax in Santa Clara California
Shutterstock / Various Photography

The announcement and explanation of the Aron have criticisms from those who believe that this would politically politicize an issue that should not be partisan. TheCenters for Disaster Control and Prevention (CDC), other non-affiliated public health organizations and innumerable health experts have recommended the port of masks as a means of maintaining the amount of CVIV-19 cases before a vaccine can be widely disseminated. After the AMC plan was broadcast to the public, #Boycottamc has satisfies on Twitter.

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With regard to safety systems, the chain is put in place, the "safe and clean" policy states that employees will have their temperatures at the beginning of each shift, all payments will be without a blister, the theaters will operate at 30 % Capacity or less, and cleaning procedures will be amhed and updated, among other precautions.

However, as indicated by Wrap theaters, the CMA is not the only chain that will not require guests to wear masks unless it is in a state that requires it.CINEMARK AND REGAL included a similar language in their reopening ads. But it was the reasoning of Aron who prompted a deluge of angry answers against film films to cancel their memberships or not AMC clientele as long as the policy is in place. And for more on the delicate nature of getting out of the lock,This great American city is a break of the reopening due to a huge coronavirus thrust.


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