Good Lifestyle

Just before Thanksgiving, Platoon released a Christmas advertisement for his $ 2,245 stationary bike that sent the Internet in a frenzy. The luxury fitness company isoften mocked social media for the restoration of the same demographic as the scandalousGOOP 2019 Holiday Gift Guide. But even for a company that does not seem very progressive, this announcement has become viral after viewers are considered particularly sexist and out of contact. Now, platoon defend it, saysCNBC that they were "disappointed with the way some misinterpreted this advertisement."

"We are constantly hearing from our members how their lives has been affected significantly and positively after buying or gifting a platoon bike or a tread, often in order to surprise them," said a. speech of society in an email. "Our holiday site has been created to celebrate this fitness and well-being."

The 30-second advertising shows a woman and a mother who get a peloton bike from her husband asChristmas gift. It seems to be a surprise, but it is excited and immediately starts doing exercise feverishly on it and to record your trip. In the end, you see it timidly sitting on the couch next to her husband, showing her assembly and looks forward to her reaction. He smiles and nods with the head approval.

The announcement was viral on Thanksgiving weekend, and it was considered problematic for several reasons. First, it strengthens the traditiongender stereotypes-The mom takes care of children and works while the father brings enough money to buy a platoon bike. Secondly, it also seems to imply that the husband would like his wife loses weight or register. (Note: It does not help it's slim to start.)

But the part that feels the most involved is that it seems frantically on the bike only to make her husband happy, which seems unhealthy at best and aEmotional abuse sign at worst. The woman seems somewhat terrified throughout the ad, to the point of comparing her hostage movie.

This screenshot of the end (when it unveils its workout "Thank you" assembly) says everything, really.

Many people have found Christmas platoon advertising a little troubling.

And he even inspireda hilarious spoof, who also goes viral, from the comedianEva Victor, in which she realizes that she wants a divorce because her husband had her a platoon bike for Christmas. This is a scenario many Twitter users find more adaptation for the occasion.

In the platoon CNBC e-mail, the spokesperson also noted that the company is "encouraged by and grateful - the depositing of the support we have received from those who understood what we were trying to communicate". And they understood some e-mails of people who liked the controversial ad and a Facebook position of a woman who had a different perspective of her.

"When I see this announcement, I see a woman who is gently douncing a pack of platoon because it's something for her," the post bed. "I see abusinesswoman With little time for herself who become surprised that she can find a small amount of time for herself to work ... I like this announcement because I see myself. "

And for more counteracted controversies and reactions, readPinterest takes a position against planting marriages.