Calorie-Bomb Frapps to blame for Starbucks Closing 150 stores?
The coffee giant has just announced its intention to close three times more stores than it does every year.
Starbucks has announced its intention to give 150 national shops at the national scale in 2019, blame the bold advantage of recent quenches in sales. On aPress releaseThe underperforming stores on the supersaturated markets will get the starting direction, if you live in a big city, you may not see a SBUX shop on each block coming next year.
"We need to go faster to address the preferences and needs faster from our customers," said Kevin Johnson, President and Chief Executive Officer of Starbucks, adding that the growth of 1% of sales planned for 2018 to 2019. is not a reflection of the potential brand. "In the past year, we took several steps to streamline the company, positioning us to increase our agility innovation as an organization and to focus on our fundamental value drivers who serve as a basis for redeceilting Growth and create a long-term shareholder. Value. "
Is health to blame?
Soft sales are partly due to a three percent decrease in Frappuccino sales since last year. "These are often more indulgent drinks - higher in sugar, more calories," said Kevin Johnson of Starbucks Kevin Johnson during a presentation to investors according to thePost of New YorkBy adding that health and well-being awareness is probably to blame for decline.
"It does not come a surprise", Chimes Jeff Csatari, author of14 days without sugar. "Look at the coffeeThree last hacks; They account for 350 to 420 calories by large and not less than 50 grams of sugar, which is equal to and more than the daily allowance of sweet stuff! CSATARI includes the importance of a low sugar scheme because it was able to reverse its pre-diagnosis diagnosis by cutting added sugars from its diet. Learn more about the benefits of reducing sugars added in his position,8 ways to cut added sugars has changed my lifeAnd if you are ready to take the jump, get a copy of his book,14 days without sugar.
To respond to changes in consumption, the BUX plans to accelerate "product innovation around central drinks while exploiting the class of growing tea and refreshing, as well as trends in consumer behavior to health and welcome . " Although specific plans to adapt to the health preferences of Java drinkers are still in the air, we hope that the coffee giant will add moreStarbucks items that plan experts like at his permanent menu.
