Chipotle tests a walk window
Finally, a restaurant that allows you to walk to the window.
Forget theDrive-thru. There is an easier and more environmentally friendly way to get your GRUB: thewalk-Thru. And if everything goes to the plan, Windows Windows could come toChipotle Locations around the nation.
Of course, Walk-Thru-or if you prefer to use the technical term, walk-up-windows is not a totally new concept. It's hard to say where and when they appeared for the first time, but they are popular in high-density urban environments, where guests can walk to a take-away window and eat good food on things without Have to rush on things like looking for a seat or wait on a long line for the service. Head towardWashington DC., and you will see a pile.Seattle,too much. (And it's not to say anything about their popularity abroad.)
In most cases, Windows Windows is the subject of local seal remnants - unique restaurants offering edited menus to serve people faster. They are the very definition of "street food". Thus, it goes without saying that the announcement of Chipotle is a little surprise; This can be the first time that an occasional burrito seal jumped on the trend.
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Windows, chipotlanes "Chipotlanes", will be tested at Chicago Chipotle locations; Cincinnati; Newport Beach, California; Phoenix; and San Diego. For the moment, at least start, they will be attached to large-scale chipotle restaurants, which will also undergo a new Swanky decor transformation. The restaurants will be clearer and more spacious and have shelves where guests can take orders they are placed online.
All of these changes are part of a company-wide initiative to capitalize on a rapidly growing digital company. On aRecent press release, Chipotle hit the billion dollar mark in digital orders.
During the new year, Chipotle plans to open anywhere from 150 to 165 new showcases in the United States, and about half of them will present "chipotlanes". If the initiative is considered a success, the company hopes to increase the design of a larger and more national scale.
"By taking into account our restaurants to welcome digital business, we are able to finalize orders more efficiently and provide a better global experience for our customers," said Curt Garner, Director of Chipotle Technology, said .
