Good Lifestyle

If anyone asked you whichfast food Do you feel good, which would you choose? To clarify, this is not a question about the chain with the best foods or amenities, but rather, which you think you have a special link with ...

MBLM, a branded privacy agency in New York, recently published itsStudy of the intimacy 2020 of the brand, revealing that Starbucks is classified as the quick restoration mark that American consumers feel connected most emotionally. The agency that usesemotional science To build more intimate marks during the pandemic, led the survey in 2019 with 6,200 respondents. MBLM laterRevisited and improved search For the first five brands of the June 15 week study and found that Starbucks's clientele perception remained undisputed despite the CVIV-19 pandemic.

Even if the investigation was well conductedBefore the start of the pandemicWhat he finds says a lot about the volumes which chains consumers frequently prefer right now. The establishment of a faithful ghost has become considerably more important for the livelihoods of a company and the amounts of reporting to which a mark is effective at the connection of its customers. People want to feel supported during the traumatic periods, and this survey suggests that brands are making efforts to pamper their customers with better relationships with them.

Now, if a deep love for a fast food chain is almost impossible to respond during the pandemic, because the mandatory stop has inevitably caused many brands of good names to lose billions of dollars - including Starbucks included. Chainlost more than $ 3 billion in turnover in its last quarter.

Chick-a Was the second most favored brand followed by McDonald's, Dunkin 'and Subway. Starbucks was the most intimate brand among male respondents, but for women, poussin-a supreme reign. Both brands showed their support during the pandemic, withStarbucks Launch of a global emergency relief program in April to help its employees and pussin-A to create a $ 10.8 million Community Relief Fund for franchisees to distribute to local communities in need of the same month. In addition, the two brands have taken theNecessary precautions Keeping their customers and their staff safe.

So, did you think more about which quick restoration brand you feel most emotionally connected? Maybe the channel you cherish the most is also theA fast food restaurant explodes in popularity during COVID-19.