The beloved burger chain returns to retro roots
After being acquired by a new company, Johnny Rockets returns in his dinner style of the 50s.
When you think of Johnny Rockets, you are attended with your family as a child, what comes to my mind first? Jukebox, checkered floors or brilliant red stands that seem to shine under the light? What about servers wearing old paper hats? There was so much to love on Johnny Rockets, but after the chain suffered aRebrand in 2016This has probably lost part of its originality.
Four years ago,Johnny Rockets The pitches through the nation abruptly abandoned their fifteen yearsdinner Look for a more modernized layout, complete with contemporary seats and current songs that play speakers. However, that's all about changing (yet). For those who enjoyed the original atmosphere at Johnny Rockets, we have good news for you: the brand returns to its Retro Americana roots.
Global Franchising Company Fat Brandsrecently announced That he would acquired Johnny Rockets for $ 25 million next month and CEO Andy Wiederhorn is more than eager to make changes to the chain of restaurants.
"We love the original look of the brand and we think there will be opportunities to bring again that," said Wiederhorn in an interview withNews from the Nation's restaurant.
Currently, when you go to Johnny Rockets, you can see panels of the idea that the brand serves a "table farm" type of kitchen, as well as "hand-made burgers", which are both in Line with the kind of fashionable words see in fashionable restaurants, belonging to independence. While there are large attributes, they do not describe Johnny Rockets's ancient atmosphere. At least, not the one everyone has grown up with.
Nevertheless, Wiederhorn plans to continue to advance the brand technology onto the marketing side of things and give the menu a modern makeup.
"They do not havePlant-based proteins At this moment and we think it's a real menu opportunity, "said Wiederhorn byNrn. "They have a black beerggie burger, but notImpossible WhereBeyond Burgers. "
If you look forward to the day you can go to Johnny Rockets and order a milkshake, a hamburger, fries and a queue of your favorite Jukebox songs, then join the club. Maybe there will even be aBurger on the menu by there too.
For more news restoration, checkThe best outdoor restaurant in each state.
These 4 states should be locked this month, researchers say
60% of people are more conscious of this coarse habit thanks to Covid
