This brand of chocolate closes the 128 stores of North America
Locations include cafes and shops.
In sad news for chocolate lovers, the Belgian luxury chocolate brand, Godiva, announced that it will release brick and mortar operations in North America. According toFood News NewsThe company stated that it would close the closure or sale of all 128 stores in Canada and the United States by the end of March.
Retail locations included chocolate shops as well as cafes, which served godiva inspired bakery products such as waffles, cookies and croissing signing-a croissant in a waffle. The brand has opened theirFirst Café Concept in 2019 in New YorkAnd announced an ambitious expansion plan of 2,000 other coffee sites around the world by 2025. More than 400 of these new locations were supposed to open in the United States. (In touch:More Saddes restaurant closures in your state.)
However, changes in consumer behavior during the pandemic have been cited as the reason behind the brand's sudden pivot.
"Our brick and mortar places in North America have clearly been clear since we opened our doors in this market - to provide a person with consumers to enjoy the most exquisite chocolates in the world," said Nurtac Afridisaid in a statement. "We have always been focused on what our consumers need and how they want to experience our brand, that's why we made that decision."
Although you can no longer enjoy the high-end shop chocolate experience, you will not have to say goodbye to GODIVA chocolate. The brand will always be sold at retail and online. In fact, Afridi stated that the objective of society is to partner with even more North American retailers to make Godiva's products available to a wider audience.
And if you are traveling, you will find the signature locations abroad. The brand will keep its retail stores on other markets such as Europe, the Middle East and the Greater China.
The godiva cafes are just the last one series ofBakery and coffee chains who have closed a large number of locations due to the pandemic. do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.
