Chipotle has just added this new menu item
The channel has just dropped a new meat option, but customers will decide if it stays on the menu.
It's always a major news when innovation hits the Chipotle menu. The channel has become known for infrequent menu additions but top-notch that quickly earn customers. This is certainly what the company aims with the smoked brisket, its last article thatis currently proposed in selecting locations for a limited time.
And ifThe chest comes to a Chipotle restaurant near you will be decided by its popularity. The new protein is tested at 64 restaurants in Chipotle in two distinctly disparate market areas: Sacramento, California and Cincinnati, Ohio. (In touch:McDonald's makes these 8 major upgrades.)
If sales go well in these two cities, the new option will develop in other markets and could possibly become a permanent option alongside other chipotle menu staples: chicken, steak, barbacoa, carnitas and carne asada, which is itselfIn an expanded test phase.
In addition to the new meat, Chipotle tests several other new products this year. During the summer they addedChou-flower rice On the menu in some parts of Colorado and Wisconsin. The "rice" based on herbal lemon has still found a significant expansion, althoughIt has been well received by customers in test markets.
Similarly, theQuesadillas a lot-beloved Are currently tested via digital commands, but Chipotle has not yet added them to its locations at the national level. Instead, they are only available in Cleveland and Indianapolis.
The restaurant has not only corrupted the year but has flourished largely thanks to a change in customer practices:Some 50% of the sales of Chipotle in the third quarter took place online or via the mobile application.
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