Good Lifestyle

Although the pandemic has injured many companies, especially restaurants, a brand has managed to build aChicken Wings Empire.

Wingstop made $ 2 billion in sales in 2020, resulting in incredible growth of 28.8%. The restaurant also saw an increase of 11% of newly open stores as it had 153 new net started stores over the past year, while 700 additional locations are currently under development.

So, how has Wingstop reached such heights in sales growth and units for an unprecedented difficult year? Digital sales. (In touch:McDonald's makes these 8 major upgrades.)

BeforePandemic of Covid-19The catering chain made about 40% of its sales through digital channels. As such, there was already a well-built system that was equipped to manage a sudden increase in digital sales. When the locks effectively eliminated the on-site restoration, clients are increasingly turned to pickup and delivery options with the online command. For restaurants were not already invested in digital platforms, the impact was nothing less catastrophy.

But this proved to be beneficial for Wingstop, which now sees nearly 63% of its sales by numerically. The brand has millions of digital clients and plans to perfect these digital users with targeted marketing in 2021.

The other long-term goal of Wingstop is to reach 3,000 national stores and 6,000 world stores; It currently has 1,327 stores in the United States and 1,538 around the world, according toRestaurant Business.

Although he owns the Crown as the N ° 1 restaurant in the chicken chain, Wingstop will continue to face challenges in his title. Its many competitors sell wings at lower prices, making it demand and cost, chicken wings. The supplier's price for chicken wings is now at$ 2.65 per book, Up to $ 1.81 per book a year ago.

Are the chicken wings the new toilet paper of these strange pandemic moments? If Wingstop's explosive growth and the growing cost of chicken wings are something to go, youcould have a more difficult time to get their hands on some. Or at least be ready to pay heavy fees for these sweet, sweet (or spices) wings.

For more information on fast food trends, see6 most anticipated Fast Food menu points this year's launchAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.