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contrary toThe Cheesecake factory, who considers a large diverse menu one of his main assets,Applebee decided to reduce nearly 40% of its offer during the pandemic. And although sales are recovering, the channel has confirmed that they will continue with a smaller menu.

According toCNN companyArticles such as BBQ BRISKET TACOS, grilled chicken to grilled, heat of clams, loaded potato soup, a brunch burger and the triple bacon bacon of the chain will not return to Applebee. During the pandemic, the restaurant cut its menu of about 160 items to about 100 and intends to keep it that way.

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"When the dining rooms started closing, we re-examine our menu and decided to reduce the menu and focus on customers' favorites," Joel Yashinsky, Chief Marketing Director of Applebee,said of the modification of last year. "In this period of uncertainty, we know that our customers prefer to take advantage of the food they know most. And a smaller menu has helped our teams respond to the request of the sailing of the Applebee to go, support and delivery. "

Although the channel does not make the remoteness of innovation, when new items are added to the menu, the others will need to go to keep food and restaurant restoration operations more efficient.

"The team will have to be very thoughtful about each product or drink they introduce and the consequence of this one from the point of view of complexity," said Applebee President John CywinskiCNN company. "We will make these compromises."

Applebee's sales took a major shot during the pandemic, but according to the last reported profits of society, the chain is on the path of recovery. Sales of the same store dropped by 20% in 2020, but increased by 12% in the first quarter of this year. For more, discoverThis beloved dinner chain has just launched a new "bacon obsession"And do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.