Good Lifestyle

Domino, the number one pizza chain in America, currently works a case that is so good, it makes us feel that May is the month of national pizza (in reality, it's from October). The channel announced onsocial media It will offer 49% discount on all pizzas at a price.

The discount is available now and work until May 23rd. It can only be applied to menu price pizzas, which means that it can not be used in conjunction with other discounts or promotions. The eligible controls must be done online and use the Domino car delivery service, a kind of delivery / transport hybrid introduced by the company last year, between 4 hours. and 9 pm.

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Domino's, as his competitorPapa Johns, comes from a particularly strong exercise. The two pizza channels saw a two-digit sales growth in 2020. According toDiving restaurantThe surge has probably been raised by the recent consumer preference for non-contact options in the fast service market. The pizza channels were well placed to meet this request, the delivery services being one of their main features.

Domino's in particular,prospered during the pandemic. The pizza chain for a long time not only for its delivery service, but also for its speed in adopting new business improvement technologies, including online orders and mobile applications. For this reason, Domino affirmedOf course a third of the fast service pizza delivery market in 2020.

However, with an indoor dining room published later in the year and with major segments of the Fast Food industry, throwing their weight behind third-party delivery services such as Uber Eat and Doordash, the giants of the Pizza will probably undergo slower sales growth, as well as greater competition in delivery.

The current Domino discount is better understood in the light of stiffening competition in the delivery market. Initially, the company sought to fight it by promotingalternative. Pandemic conditions, however, the access of limiting clients to Domino stores, so the channel has introduced theDelivery of cars System in June 2020, in which customers stay in their cars while their orders are delivered to them by hand, 1950 style.

The offer of 49% of the offer helps to direct customers to the delivery service of cars, as well as the Domino digital control platforms, which could help the chain reposition itself as a mark other than a mark Delivery. For more, discoverThe best and worst menu items at Domino, according to an RDAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.