McDonald's tests this new technology that can change your way of ordering.

Ai technology could eliminate the human interaction of the workout through.


TheDrive-Thru de McDonald Experience can soon come without one aspect that customers have counted for decades: Human interaction. And while we are always robot rails that allow you to manage your food, the share of the order can soon be treated entirely by an automated system that can understand what you say.

Internal business community reports That McDonald's has deployed voice recognition systems to about a dozen training, all at the Chicago market, which will serve as a first test case for a control process based on an IA. The CEO of Chris Kempczinski said the new technology is currently accurate in the way it receives an order of about 85% of the time, with some cases still requiring the help of a real human employee. IA systems could possibly lead to a better customer experience as well as lower labor requirements. But a national deployment of this technology will not happen soon.

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"Now there is a big jump from 10 restaurants in Chicago to 14,000 restaurants in the United States, with an infinite number of promotional permutations, menu permutations, dialect permutations, conditions Meteorological and and again, "said Kempczinski.

This reader-Thru Ai Tech is another example of the company's stride towards automation and technology that can ultimately change operating costs. The chain has already advanced in this arena with the introduction of McDonald's mobile application. In recent years, and especially during the pandemic, McDonald's has brought a major push for customers to move orders and plan food deliveries via the application, software that hasCultivated in popularity largely thanks to "a few good deals".

Digital controls have also been available in McDonald restaurants since2015when the chain started rolling self-service digital kiosks in its dining rooms. Customers can use them to pass commands without face-to-face interaction with employees and the process is complete with customization and substitution options.

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