Good Lifestyle

ThePandemic of Covid-19 not only changed customer expectations, but also modified howLimited service restaurant chains Operate and the future of their relationship is inexplicably linked to digital progress.

Incisiv recently reviewed the digital performance of 50 limited service restaurant chains on four categories: order, fulfill, discovery and engagement of customers. Its "digital maturity benchmark of the limited restaurant"report priority mobile application capabilities, andthis Predicts that more than 50% of all sales of these restaurants will become digital by 2025.(In touch:9 restaurant chains that have closed hundreds of locations this summer.)

Five limited service channels have really disappeared beyond digital space. Here is the list, ranked from the best absolute:

Thebeloved pizza chain broke into the top five largely as a result of high rank in two categories:third in the order and fourth in order of the realization. Digital controls focus mainly on two areas, which include customization options and recommendations, as well as payment options. According to the report ", with more than 50% of guests expressing interest in the personalization of their orders, a simple and streamlined process for personalization is a great incentive."

Increased payment options, namely contactless, are also an essential part of the customer experience. With regard to the execution of orders, the need to increase efficiency, whether for dining or off-site dinners, is the key to customer satisfaction.

The Nationalsandwich chain is the fourth company of the global digital classification this year, partly because of its fifth in theCustomer engagement and Category of Service. As a detail of the report, customers have more than quality foods. They are also expecting to feel valued and safe, especially this year. About 62% of US customers switched brands over the past year due to bad customer service. Number of a stain This high on the list refers that McAnter staff are made at the top of their game.

McDonalds Ranked # 1 in theDISCOVERY Category, which takes into account items such as search capabilities, online menu information, home screen layout and accessibility to storage information. As shown in the report, "Restaurant chains should seek to offer simplified menu options that highlight promotions, best sellers, recommendations and details of time preparation". "

The golden arches also placed second in the service category. (In touch:An original original of McDonald can only be found in these states.)

Panera Won the highest score for the realization of the order, the more it has also completed the seventh place of service and ninth place in the order. The chain introduced the borbure pickup this year, as well asgeofencer, which notifies staff when a customer has arrived to pick up their order.

The casual rapid chain that froze all the others on the 2020 digital ranking isStarbucks. Hang first place in service, second in the discovery and 1Toth in the order, the coffee giant takes the digital cake. The beloved drinks brand is known for itsProgram of Mobile Application Rewards,which attracts more than 16 million active users.

For more, be sure to check7 quick catering channels opening new locations this year.