This popular chicken chain has just launched a new brand

The new delivery mark alone will work by an exclusive partnership with Doordash.


Delivery services have become an integral part of the food landscape during the pandemic and their popularity shows no signs of slowing down. In fact, that's what the beloved fast food chainAiletop account on, now that thefast food Eatery launches a new delivery mark only.

Wingstop, which currently works on1,400 US locations and 1,500 in total worldwide, recently announced the launch of Tuyghstop, a delivery mark only that serves boneless bone thighs or bone size in the 11 conventional Wingstop flavors, as well as fries. Cut by hand, dip, soda and lemonade.

"The thighs do not pay the attention they deserve," said Wingstop Charlie Morrison CEOInternal business community From the impulse to launch the new brand.

wingstop restaurant exterior
Shutterstock / Jonathan Weiss

Thighstop meals, which can be ordered by an exclusive delivery partnerSmear, theThighstop website, or the Thighstop application, are not simply net positive for the legions of fries chicken fans, however, they are also a wingstop boon.

At the beginning of June, a restaurateur Buffalo saidInternal business community This labor shortage on farms had brought the cost of chicken wings to increase by about 99%.

Before launching cooking, Wingstop had bought individual parts of a chicken, including wings, a movement that led costs for society. However, by adding thighs to their list, the company can now buy whole and all-purpose chickens, which ends up being cheaper for the chain. In fact, Morrison revealed that in doing so, the cost per pound for the company's wings will be cut in two.

RELATED: These three popular fast restaurants become more expensive, says restaurateur

"We believe that this can significantly reduce the total costs of these products, because we commit ourselves throughout the bird, not just the parts we need," said Morrison.

Wingstop is not the only fast food chain that isMade of big changes From the pandemic; Taco Bell, Shak Shack, Burger King, Chipotle and McDonald's have all carefully expanded their empires over the past year, including increasing their number of workouts, creating digital restaurants and opening new locations without service without consumption.

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