Jr. and CARL HARDEE
After two decades of the two brands operating together, the chains finally split (good conditions).
After 20 years long operating as sister marks, the Jr. Hardee and Jr. de Carl officially calls it to cease. (But do not worry, it's in good terms.) In efforts to separate their joint picture and reset the two fast food chains as separate entities, Jason Marker, CEO of the company's parent company Mother of Cke Filks Inc., explains that the Society plans to focus on the distinct voices of the two channels.
"We consider them two regional brands emblematic," said MarkerNews from the Nation's restaurant. "We think we have separate customers, I often talk to people [and say] these brands grew up very differently. And they represent very different things," said Marker, adding this hard, which works in the southeast and the Southwest, is an authentic, "classic Southern brand" with "food that nourishes the soul" while "Carl is almost bold." For this distinction to be clear to the fans, the Hardee is deparing the ads Raunchy of the joint brand offering models devouring intestinal burgers and adapted the healthy slogan, "tastes like America". The last advertising campaign of Carl's Jr.'s Jr. promotes the slogan "great taste that you can feel . "
How does this affect customers?
The Hardee plans to undergo serious refocuses, with 10 remodels planned for taking place by September 2018 and 100 by January 2019 to use a younger audience,United States todayreports. The menu will also highlight freshly baked biscuits, hand milkshakes and hand-breaks chicken offers to capitalize on the comfort culture. But it was not always like that.
In 1997, the ACK restaurants paid $ 327 million for Herdee's in 1997, which was the fourth chain of rapid restoration of the nation at the time and joins forces with Jr. de Carl,Consumer reports States. At the time, Jr. Carl focused on his breakfast menu, judging the king of lunch and dinner durageee. Now, the Hardee breakfast amounts to 47% of its global business, while Jr. de Carl does not come from 17% of the first meal,United States today reports.
Only the time will indicate how many additional changes the two fast food joints intend to deploy. We cross our fingers that new innovations will help both brands climb our list ofEach chain restaurant in America - classified by popularity.
And if you are looking for a definitive guide to finally pour the Top Muffin - which does not include the digitization of calorie accounts on the fast food menus - Take a copy of the14 days without sugarnow!
