McDonald's works on the launch of its first food loyalty program - never
And this can include Bogo offers on Big Mac!
Reportingtemporarily cut the menu items,Decrease waiting times in Drive-Throus and, more recently, partnership with superstarrapper travis scott on a signature meal, were McDonald's strategies for this year for their clients. But it seems that the Giant Burger has a few more Aces in his sleeve to increase customer fidelity. (Discover these15 classical American desserts that deserve a return.)
According to a meeting report arranged byThe post of New York, which took place between McDonald's top execressor and the Morgan Stanley brokerage company, McDonald's isWork on a new loyalty program. The notes of the meeting revealed that the company is ready to follow the new initiative, which will be a key feature of their mobile application, but the details are still rare.
The channel is currently organizing a similar loyalty program on their McCafe drinks via their application, where every sixth coffee control is free.
With regard to food loyalty programs, however, McDonald's is falling behind competition. For example, the Chipotle loyalty program can earn clients a free entrance, Papa John's customers rewards with a free pizza pizza, and Wendy's and Taco Bell Doll Out Freebie Food when guests place digital commands. (For more gifts, check16 fast loyalty programs that can save you money right now.)
We do not know why McDonald's has been able to give customers an opportunity to win a free big Mac, but Morgan Stanley predictsThe initiative will help the company it matters most - at The Drive-Thru.
During the height of the pandemic, nearly 100% of sales of the company occurred during the windows of Drive-Thru, which helped it much better than many other channels with fewer locations. Drive-Thru (McDonald's operations operate 95% of their US locations.) The loyalty program could encourage more people to place digital controls and reduce when they pass through the roads.
While McDonald's is always mom on the news, the experts predict the rewards might includeBuy-One-Get-One-Grez-them for McMuffins eggs, Quarter Pounders and Big Mac, as well as coupons of $ 1 discount.
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