The slogan "Fresh eating" metro is a misleading alarm, say the operators

"People do not even know how many chemicals they consume when they eat at the metro."


UnhappyMetro Franchisees have become increasingly vocal to their corroding relationship with the sandwich chain in the midst of growing rumors that society plans toInvestors. A point of discord, which has been described inA recent open letter For co-owner Elisabeth Deluca and signed by more than 100 metro operators, is the pretension that food served in the chain restaurants is not as fresh as possible. In a new pair of interviews, the franchisees allege that the "Fresh Eating" metro marketing slogan is, in fact, alarming, and that the false statement makes the mark lose the favor of customers.

Two sources behind the open letter, which requested anonymity on the company's concerns, say that the metro has absolute control over the purchase of supplies in stores, ingredients to cleaning supplies and even uniforms Staff. Because the company maintains narrow adhesion on the distribution channels, the hands of the operators are linked when it comes to improving the quality of food in their own restaurants, even if the purchase of fresh supplier ingredients premises save money. (RELATED:There are new legal drama on McDonald's soft service machines)

An example that the two operators highlighted in unison are the life cycle of the lettuce of the chain. The product is allegedly picked, treated (aka chopped), packed and transported in restaurants of a distribution center. At the moment when he arrives at the metro, we are at the same time between 10 and 15 days. Given the fact that most franchisees get their authorized vegetable supply once a week (some higher volume stores get deliveries twice a week), that lettuce can increase 22 days as it lands On your sandwich.

And this is just one example. According to an operator of the western region, all the "fresh" ingredients, including other vegetables and chicken, arrive at the pre-transformed restaurant and in charge of Conservatives.

"The slogan" Fresh eating "is absolutely misleading," he saysEat this, not that!. "People are willing to pay more healthy these days, but they want an honest product."

The metro tellsEat this, not that!This requires food purchases from approved suppliers to maintain the safety and consistency of its products.

But the same operator alleges that the subway generally operates in the hazards in the regulations of the food and drug administration, which require the quality of the quality of food products. And this is not the first time that the ingredients of the food's food have been questioned. It was not until 2014 that the company decided to fallAzodiacarbonamide, a chemical used in yoga mats and shoe soles, its bread after thousands of individuals concerned required the change of a petition.

More recently, a trial questioned the ingredients of the metroTuna, which could have contain tuna when tested in a food laboratory. And oneTiktok video Showing what the chain steak looks straight out of the package has made more help to convince consumers of food quality in America's largest rapid restoration company.

If some other fast food lines have probably trademark mandates similar to the brand scale when it comes to shooting and storing ingredients, this operator thinks that customers can feel dishonest.

"Other chains do not advertise as" fresh "," he says. "People do not even know how many chemicals they consume when they eat at the metro - it's all but healthy and healthy food . "

Another operator from the west coast shares the same feelings, adding that the ethics of the slogan "Fresh eating" really disturbs as a business owner.

"Fresh" is an objective description, "he says. "Be honest, be ethical, say we are inexpensive, and maybe that will resonate."

According to him, the metro has lost his way with his mail a long time ago. Now the chain would have tried to adapt to the mold of the buzzing trend will bring business. A franchisee for decades, he has attended many iterations of how the chain marks its sandwiches.

"In 2004, we were in good health, 2008, we were cheap, then we tried to become fresh," he says. "Now we are no longer these things."

Metro, however, maintains that its food is freshly done in a declaration issued toEat this, not that!.

"We serve freshly made sandwiches, wraps, bowls and salads," says society "and defend the quality and freshness of our food while fully complying with all the laws on advertising."

For more metro, checkThe largest rapid catering chain of America is on a downward spiral, reports say. And do not forget toSubscribe to our newsletterTo get all the latest news from the restaurant delivered directly in your inbox.


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