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Burger King Has never been the best dog among fast food chains, but she was close enough for a moment. For many years, since its creation in 1953, the brand has only dragged behind a single competitor in terms of income:McDonalds.

But today, Burger King seems to break down consumers. It attracts fewer new customers each year and losing customer loyalty to other brands. During the last year, Wendy's dethroned Burger King from his point 2 point, taking his place as the second largest raw catering chain in sales, according toStrong. The success of Wendy seems even more amazing when its footprint is compared to Burger King's - the new chain of the second place has thousands of fewer locations.

Here are some other indicators that show that Burger King is not as powerful as it was once. For more, discover6 catering chains that have just been more expensive.

Last year was not a bad for Burger King in terms of global revenues compared to its annual performance over the last decade. According toStatistaThe company generated incomes of more than $ 1.5 billion in 2020, higher than that observed in 2013, 2014, 2015, 2015, 2016 or 2017.

But it was a sharp decline in sales of the company in 2018 and 2019, and the company's decline reported each year between 2007 and 2012. The chain experienced experience.first quarter than expected in 2021, with comparable sales up 6.6% in the United States. That said, McDonald saw his sales more than twice as many times during the same period, increasing by 13.6%.

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In recent years, Burger King has had several marketing floors that have resulted in a loss of money on non-productive campaigns, canceled promotions and products, as well as a general tarnishment of the brand. These include the insufficient results of the impossible meat deployment, which led to aPalery 0.6% increase store salesThe use of the king again casual as a mascot and a general lack of consistency of messaging and coordination between franchise and businesses.

More recently, the chainface majeure When his campaign of gender equality, boldly, although despite illuminance, "women belong to the kitchen".

José CIL, CEO of the parent company of Burger King Restaurant Brands International, said at a recent call for gains that Burger King is often "agitated with respect to the quality of value", according toStrong. To attempt to offer more price options, the channel has added theYour path menu with multiple items of $ 1 last yearBut it was always intended for a limited offer.

According to the last survey of the Yugov brand community, Burger King takesA point of view without impressive on the list of the most popular restoration marks in America, surprised by competitors like Wendy's, Subway and Taco Bell. With respect to health, the Burger King menu is riddled with unhealthy options, such asBurgers with 1,150 calories, 2,150 milligrams of sodium and 79 grams of fat are not well mounted for its future reputation, as customers are looking for more and more healthier options, even among fast food chains.

A few days ago at the beginning of July, Burger King Americas announced the exit of CEO Chris Finazzo, which will be replaced temporarily by the Coo Tom Curtis and CMO Ellie Doty partnership, according toRestaurant Business.

The departure of Finazo, after a three-year-old race, makes him one of the CEOs of Burger Burger longer in recent memory. His appointment at the post came after the brief but generally successful, Daniel Schwartz did like CEO of the chain,having taken back the role in 2013 at the age of 32. Since its creation, the company has had more than 20 CEOs, according to Bloomberg , which is probably why the brand fought coherence in all, menus marketing.

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