Good Lifestyle

One of the most popular America's most popular channels will soon have a new exciting protein on the menu.Chipotle, known for multipurpose meats and solid vegetable options, makes its first incursion into herbal meat with a new owner.vegan Chorizo. And according toBloombergThe Mexican chain has created its own alternative of meat, opting collaborations with well-established brands likeBeyond meat and impossible foods.

Chorizo ​​with chipotle plants is made with pea proteins, just like meat products beyondSoon served by McDonald's and Taco Bell-Who an extra kick comes from the use of olive oil and spices like paprika and cumin,Bloomberg reported. The protein is grilled and has a friable texture.

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The channel has chosen to create its own "false meat" so that it can better control the ingredients that go there.

"They are too transformed for us and they contain a lot of ingredients that we would never have in our restaurants," said Chris Marketing Chris Brandt according to the main brands of alternative meat.

So where and when can you taste this plant-based meat better? The chorizo ​​is already available in several markets. According toBloombergSome 100 stores in Denver, Indianapolis and Orange County, Californ., Serve as part of a test. How long it will be available during this race is unclear, but while waiting for a successful reception of customers, the chorizo ​​is likely to ride nationwide.

Chipotle already has a vegan protein - soy-based Sofritas, which has been added to the menu in 2014, but according to Brandt, the market is mature for more meat solutions.

"We certainly see a lot of interest for that," he said. "Some people for health benefits, some people for environmental benefits."

But unlike other channels, the chorizo ​​of chipotle is not intended to replace a meat element from the menu. Instead, it is a plant-based creation intended to call carnivores on its own merit, according to Brandt.

For more, discover:

• Chipotle is involved in the new legal drama in New York
• Chipotle's Bogo Day was a disaster, according to employees
• 6 Changes of major menus you will see in Chipotle

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