Good Lifestyle

beloved national grocery chainJoe's Trader Gradually eliminates some of their brand names for a long time for ethnic foods while the pressure more and more than the names are "racist". Some of the labelswill be changed Including Mexican foods packaged under the brand "Trader Jose de" and Chinese food sold under "Trader Ming. »

Change comes after more than 1400 people have signed aPetition Change.org Launched by 17 years old School Briones Bedell in California, who insisted that Trader Joe "the racist delete the brand image and the packaging of his stores. »

The petition, which has received national media attention in recent days, continues: "the grocery chain labels some of its ethnic foods with modifications of" Joe "which denies a narrative of exoticism that perpetuates the stereotypes harmful. »It gives examples, like," Trader Ming "is used for the Chinese food brand of the chain," Arabian Joe "Middle East food brands, Trader José 'Mexican food brands, Trader Giotto' is for Italian cuisine, and "Trader Joe San" brands their Japanese cuisine ".

In a statement published by theNew York Times, A spokesman for Trader Joe revealed that the ethnocentric approach the product names was first "rooted in a cheerful attempt at inclusion", but recognized that "he can now have The effect on the opposite that is contrary to the reception, the enriching customer experience we strive to create every day ".

The decision to delete these distributor brand names isnot In response to the petition, however, according to Trader Joe is the National Director of Public Relations, Kenya Friend-Daniel, who told theNY Times, "We made the decision several years ago to use only the name of the Joe trader on our products to go ahead ... Packing for a number of products has already been changed, but there is a small number of products in which the packaging goes again through the process ".

Joe's Traderoriginal story Explain how and why the store first open with a nautical theme like "it has been directed by people who have been described as" high seas traders "the store founder, Joe Coulombe, was inspired by a book he read calledWhite shadows in southern seas, As well as a recent experience he had on Disneyland Jungle Ride. "To date, trader Joe crew consider themselves" traders on culinary seas "and are known for their brilliant, tropical patterned shirts and to be generally kind, helpful and well informed," explains history.

But now, the coulombe approach is called by thePetition Change.org As being inspired by "a racist book and an attraction of the controversial theme park, both of which have received criticism to romite Western imperialism and fetishing non-Western peoples".

Friendnoted Trader Joe has "been in the process of updating older labels and replace all variations with the name Trader Joe, and we will continue to do so until we finish this important work. »

The chain of grocery stores is the last of a long line of feeding companies that haveannounced brand changes In the middle of a national race on the race that followed the civil unrest that came from the assassination of George Floyd and black issues that followed the demonstrations. Here is a list of10 groceries you will never see Therefore.