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Recently, Trader Joe announced that he would consider changing theThe brand image of many of its international dishes After a petition calling attention on the cultural stereotypes they encourage won important traction. Now the beloved grocery chain seems to be back on this action.

The petition, entitled "Trader Joe: Remove Racist packing your products", has been launched onChange.org By 17 years of high school, Briones Bedell, California. "The grocery chain labels some of its ethnic foods with modifications of" Joe "which denies an exotic narrative that perpetuates harmful stereotypes," says Bedell. "For example," Trader Ming "is used for the Chinese food brand of the chain," Arabian Joe "Middle East food brands, Trader José 'Mexican food brands, Trader Giotto is for Italian cuisine, And the brands "Trader Joe San" their Japanese cuisine ".

The petition (which, at the moment, more than 5,700 people signed) launched shortly after the parent companies of big names of brands such as Aunt Jemima and Uncle Ben announced that they were in the process of revision to change their brand name that have been built onRacist foundations. (In touch:All the beloved grocery items that are secretly ceased at.)

On July 17, Kenya Friend-Daniel, National Director of Trader Joe Public Relations, was cited byThe New York Times saying, "Although this product designation approach may have been anchored in a cheerful attempt at inclusion, we recognize that it can now have the opposite effect that is contrary to the customer experience rewarding the Home, we strive to create every day. The statement also included Ami-Daniel, saying, "In this spirit, we made the decision several years ago to use only the name of the Joe trader on our products moving forward. »

While it seemed that the beloved grocery chain was on board to make these changes on July 24, the company published a statement on its website underCustomer updates saying he's goingnot By removing any of the changes that have been said to be in the works only a few days before. The company also admitted that they do not think their current brand image could be perceived as racist. The declaration reads as follows:

"A few weeks ago, an online petition has been launched that invites us to" remove racist packaging of [our] products. Were inaccurate relationships that the petition prompted us to take action we want to be clear. We do not think that these characterizations are racist, we do not make decisions based on petitions.

We make decisions based on what the purchase of customers, as well as the comments we receive from our customers and crew members. If we think there is need for change, we do not hesitate to take action.

A few decades ago, our purchase team started using product names, such as Trader Giotto, Trader José De, Trader Ming, etc. We thought then and again do this product designation could be fun and the appreciation of the show for other cultures ...

Recently, we have heard many customers reaffirming that these variations of names are widely considered exactly the way they were destined, as an attempt to have fun with our product marketing. We continue our continuous assessment, and the resonant products with our customers and sell well will stay on our tablets ".

In other news, here's7 major changes to trader Joe is you can expect to see moving forward.