Good Lifestyle

A new study published 3 August in the magazineNutrition of public health reveals some new surprising details on Coca-Cola and its influence on public health research in the United States back in 2015 and 2016. According to the analysis, scientists from the University of West Virginia and the University of Colorado, who directed a pretendedly independent research. The establishment by the name of Global Energy Balance Network (GEBN) was funded by Coca-Cola. At the time, Gebn's research revealed that obesity in America was related to a lack of exercise, effectively decreasing the role played by sweet drinks that contribute to the problem of the country's obesity.

As explained by the study, "in 2015, theNew York Times unveiled thatCoca Cola Funded a global network of scientists, the Global Energy Balance Network (GEBN), which apparently detects the attention of sugary sweet drinks to the obesity epidemic, blames an inadequate exercise. A year later, a senior person responsible for disease control and prevention centers has been put in place with a former Coca-Cola Executive, developing how to convince WHO to collaborate with the food industry to promote the same message. "

On the basis of these allegations, a non-profit public health group called theAmerican law to know Asked to get more than 18,000 pages of emails between Coca-Cola and the gebn sent between 2015-2016. This last study analyzed these emails to find their most recent conclusions.

Here's what they have concluded:

"Our analysis reveals a series of strategies, practices and mechanisms employed by Coca-Cola to influence the academic community and the general public in order to promote its interests ... These practices included an attempt to divert the attention of the role of Coca-Cola as a source of funding in research; diversify funding partners; and, in some cases, minimizing the amount of the funds it has given. Second, there was evidence of a strategy of " Coalition Construction ", through which Coca-Cola supported a network of academics that could foster messages associated with its public relations strategy and sought to support these academics in promoting their careers and strengthening their public health institutions and affiliated medical. "

In other words, this last study indicates that Coca-Cola has been for funding for funding that suggests sweet and sweet beverages were not responsible for the problem of America's obesity. And that society was trying to influence public health professionals to say the same thing. (In touch:Coca-Cola ceases to sell this beloved drink for the property.)

However, as we all know, extended evidence has shown that the consumption of sweet-sugary drinkscontributes to weight gain, as well as a series of other health complications, including diabetes, dental caries and potentially cancer.

"This is a story about how Coke has used public health academics to conduct classic tobacco tactics to protect its profits," said Gary Ruskin, Executive Director of the Law of Knowledge of 'USPress release on the new study. "This is a weak point in the history of public health and warn the risks of acceptance of business financing for public health work."

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