The product of this Joe merchant is under fire for misleading labeling

The mini crackers of 12 grains of the beloved grocery chain are not as dense nutritious they seem.


Update:Trader Joe's has this to say: "We still intend to ensure that our labeling represents our products accurately, so our customers can make informed choices about what they buy. If it never has was brought to our attention that labeling on a product is confusion or misleading for clients, we do not hesitate to consider the question and determine whether changes must be made. In this case, we feel that the labeling of Our 12-grain crackers is accurate. "

Joe's Trader is currently facing a class action trial for an article with misleading labeling.

TheChain of popular grocery store It is celebrated for its wide selection of packaged products received from heat onAugust 14Applicant Kalman Rosenfeld who filed the trial, saying the name "12 grain of snacks" suggests that the product is largely consisting of a mixture of grains, but the nutrition label indicates the opposite. The upper ingredient indicated is actually the most standard of them: refined white flour.

That's right, the first ingredient on thenutrition label (Which testifies to being the most predominant ingredient) is an enriched flour, that Joe merchant packaging omitting to mention. The amount of mixture of 12 grains included in the crackers is marginal with respect to the amount of white flour used.

"The" common or usual name "of the product does not include the percentage of the characterization of the 12-grain mixing ingredient, even if the proportion of this ingredient" has a material incidence on the price or the price. Acceptance of consumers or when the labeling or appearance of food may otherwise create a wrong printing that "more than the 12-grain mixture is present in an amount greater than that of the case", as indicated in thePursuit of 12 pages.

Misleading packaging is a big problem, especially in a case as it because the brand hasThe luxury of selling it at a higher price compared to what they would receive a traditional cracker box that are also mainly made with enriched flour. The 9-grain crackers are currently on about $ 2.89 before tax, which is comparatively higher than similar products at TJ which are more transparent in its packaging.

"The name '12 Grain Mini Snack Crakers' is misleading because it suggests and identifies one of the ingredients - the mixture of 12 grains - fails to disclose another more predominant ingredient, such as refined white flour", "indicated in the pursuit.

In the end, it is disappointing to see a chain as well-liked as the consumers of Trader Joe thinking that they buy from a cookies more at the end, dense nutrient. As the complaint reads as follows: "The representations took advantage of the cognitive shortcuts of consumers formulated at the point of sale and their defendant confidence, a well-known and respected brand or entity in this sector."

Trader Joe's really had his moments this summer, especially after the markreturned to his decision Delete widespread stereotypes in its international food lines.

For more, discover17 foods you should never buy at Trader Joe's.


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