Change Coca-Cola can lead to abandoned products

The reduction of the business of the commercial units will result in thousands of dismissals and a closer range of products.


The survival of quintessential companies like Coca-Cola is generally taken for acquired, even for an unprecedented period such as pandemic coronavirus, during which many companies are struggling to stay afloat. But the drinks giant crosses a major restructuring to remain strong in the middle of the decline in sales, according toRestaurant Business.

The company announced last week that it would reduce the number of its software to focus on its most popular products. The movement will unfortunately lead to thousands of jobs lost in Coca-Cola in several countries. However, the company isOffering a redemption to 4000 workers In the United States, Canada and Puerto Rico, and stated that it extended similar agreements in other countries. Current jobs could be theThe biggest company has seen In two decades.

After having interrupted their beloved line of Odwalla smoothies earlier this summer, the company suggestedOther product cuts are in the work. "We go to priority to priority to smaller but stronger and stronger brands through diverse consumer needs," said President and Chief Executive Officer, James Quincey, "said a gains call in July . However, it remains clear that the products will be directly affected by the reorganization. (In touch:There is a shortage of these popular drinks in grocery stores.)

Of the 400 brands of society, the smallest account for more than 50% of the company's portfolio, but generate only 2% of sales, said Quincey. The company's new strategy will focus on developing products from other categories with the greatest growth potential, such as Coca-Cola line, as well as sports drinks, cafes, teas, waters. Foams and herbal materials. (An excellent example: earlier this month, Coca-Cola announced that it will lead a newCoffee-plus-soda hybrid drink Start of next year at the US)

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Categories: Groceries
Tags: Coronavirus / News / Soda
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