These new "anti-energy" drinks hit grocery shelves

The lovers of full awareness around the world are trying "spirit coolers". But can you really find the calm of a can?


A newdrink The trend introduces a new twist onself-consciousness By claiming that "anti-energy drinks" can deliver calm into a box.

Since the pandemichas produced anxiety and negative emotions For more than we ever, brands such as the SLO-Calorie Slow-Cow Slight cooler positions itself as a drink solution. It is a mixture without a sugar of chamomile, Linden and four other key botanics, that the brand says can promote "a lifestyle without stress and creates a natural relaxation" - the total opposite effect of the energy drink Classic promises.

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slow cow anti-energy drink
Slow cowhide

Developed in 2006 as a loose parody in Red Bull, the slow cow qualified as "calm in a bobbin" - slogan that suddenly yielded more sales, the brand developing in broader global territories.Drink daily Reports The company "experienced a huge success" recently in Canada and Scandinavia, and now it is also available in the UK.

Other anti-energy drinks also touched shelves in the past, but by most accounts, they had an insufficient answer. However, thanks in part to the juggling of work and family life during the pandemic, the sudden increase in anti-energy drinks could be proof that open cracking a box of natural ingredients may seem simpler than tea brewing.

Last week wereported How are the brands of classic energy drinks areAttract new customers with a flavor innovation. For decades, millions of people have turned to brands of energy drinks such as Red Bull for more Oombph. Now, for anyone with thirst for tranquility at the age of zooming life and masks, this anti-energy bland can be an interesting person to follow.

You can find more ways to relax while readingA major side effect to walk every day. And for the latest news of the well-being and grocery store delivered to you every day,Sign up for theEat this, not that! newsletter.


Categories: Groceries
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