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Younger fans ofCoca Cola May not know that the company once became dangerously close to the loss of its foreground status as a world's drinks manufacturer. In 1984, the company made a surprising ad that would eventually remember its greatest mistake in history. So, what could have been so detrimental to the unparalleled success of the brand?

According to the last episode ofBusiness movers, a wonderful podcast investigates stories behind prosperous companies, Coca-Cola is faced with a quick and intense response when it announced its intention to amend the Coke recipe on April 23, 1985. at the time, the Drink of society had reigned supreme among non-alcoholic beverages. For almost a century. (In touch:Grocery shortages to wait in 2021, according to experts.)

The man behind the plan, the new CEO Roberto Goiizuta, worried that Coca-Cola was stuck in a rut like competitors like Pepsi won a market share. He decided to shout a conventional wisdom and disorder with a good thing from the coke signature.

"The best has been done even better,"Goizuiteta said at a press conference announcing the "new coke". "Some may choose to call this unique marketing marketing in the history of packaged merchandise business. We simply call the safest movement ever done. Just declared, we have a new formula for coke."

The new drink was softer than the old one, that the company said was an extremely popular improvement during taste tests. However, no amount of confidence or marketing dollars could save the move that would soon become a nightmare pr.

Coke Angry customers flooded call centers and mailboxes from the company, requesting answers about why their favorite drinks change. "What's in hell is" new coke? "And what did not go with the old coke?" A caller asked, according to the companies.

Although most customers have not even tried the new product, the reaction was serious enough to force Coca-Cola to reverse its decision just 78 days later. The original coke recipe has been restored and returned to the shelves under a new name: Coke Classic. The decision made headlines across the country.

"Coke is the sublimated essence of all that America means. A decent thing, honestly made, universally distributed,"wrote William Allen White, a legendary Kansas newspaper publisher more than a century ago. Goizuta should have known that attempting to change coke would be like trying to redefine what it means to be American.

For more information on coke history, check30 coca-cola facts that you have never known. And do not forget toSubscribe to our newsletter To get the latest news from the restaurant delivered directly to your inbox.