We have tasted the "best peanut butter in the world" - is the honest truth

Does it really live on hype? One of our publishers puts his taste buds at the test.


Here hasEat this, not that!, we are really,really love peanut butter. We like to learn about all the differentBenefits for the health of peanut butter, plunging into the bottom of theDaily habits to eat peanut butterand even followThe best tasting. However, after so many tests of taste and our research, we slept on a small peanut butter society located in New Zealand known to have the "best peanut butter of the world". After winning numerous awards and critics of refreshrs, it was time for us to know the truth. EastFix & Fogg Really the best peanut butter in the world?

Even before you taste the product, I contacted the company to ask some questions. More importantly, where do the title of "the best of the world" come from? And what makes your peanut butter different from the rest?

Their answers did not disappoint.

The story behind the "best peanut butter of the world"

Fix & Fogg was launched by a couple in New Zealand about seven, Romain and Andrea Jewell, both on mission to create the best peanut butter in the world. And everything started with their super crunchy peanut butter.

"[Roman] used to deal with the crunchy pieces because it was so precise about what he thought that crunchy peanut butter should be like," said Lisa Pijper, Business Development Coordinator. Fogg. "And it should not just have uniform pieces that have the same size. He wanted there to be large pieces, small pieces and right ratio of all these crunchy pieces in the Super Crunchy."

After improving their super crisp peanut butter, Fix & Fogg worked on the expansion of different types. Offering a smooth peanut butter was obviously in the pipeline, as well as other walnut butter staples. Before opening a store, they started in the farmer's markets.

Nowadays, Fix & Fogg has a brand new space to make peanut butter and uses the original space as a store where they allow people to taste peanut butter, buy pots and even to order extravagant slices of toast peanut butter. They have recently expanded in the United States and have opened a shop recently in Houston, TX, where they sell their pots and hopefully sell similar loaves on the stage.

What stands out and Fogg except for the rest

While a kind of peanut butter is mixed withsugar and palm oil To keep it separation and give it a softer taste, Fix & Fogg refuses to be one of them. They are a 100% natural peanut butter without palm oil, nor like pijper, do not place it, no "nasties". They rely on their well-grilled peanuts to give you a perfectly delicious taste of peanut butter. Their superb crispy peanut butter is composed of 99.9% of grilled peanuts and the rest is sea salt.

"[Novel] always says it's a [focus] on all these little details, that's what really makes it the best, literally using the best peanuts we can have their hands on our hands," says Pijper . "They must be grilled perfectly. We have a pantone color they must be on the other. And we use an incredible sea salt. So, it's all the little details. It's really a job of A product and it is quickly organized. "

In addition to having roasted peanuts, Fix & Fogg focuses on a range of peanut butter flavors as a way to surprise their audience. The Super Crunchy is definitely a pleasant crowd, but it's not as popular as all butter, which contains eight different types of nuts and seeds. It has a base of peanut butter and includes hemp, almonds, pumpkin, chia, sesame, sunflower and flaxseed. He has won several food producer prizes in New Zealand in 2020.

spreading different types of peanut butter on toast
Kiersten Hickman / Eat this, not that!

So ... how does it taste?

The statement of Fogg & Fogg to be the best peanut butter in the world actually at the height of the hype? I had to taste it for myself.

By opening the pot, I was pleasantly surprised. For a peanut butter without palm oil to keep separation, it is not as bold as some natural peanut butters tend to be. It could also be because I am correctlystored peanut butter upside down.

The texture is what I'm waiting for - a natural butter of sticky cacahuet that glues on the roof of my mouth. No notes of added sweeteners whatsoever. Clearly.

But the flavor? It's robust, especially in theSuper crunchy peanut butter. I am not a huge crisp fan with peanut butter, but this one can turn me into a convert. Nut texture are not as intimidating as some of the other crunch peanut butters on the market and peanuts are perfectly roasted. I think I can even prefer it on the smooth.

With so much cup of time around theAll that butter, I was definitely intrigued. The texture is very different compared to other types of incredibly thick butter nuts with seeds and nut pieces. The flavor is surprisingly tasty and immediately dreamed of dreaming of the charcuterie boards that can couple with such propagation.

On theCoffee butter and maple peanut. Is it strange to compare peanut butter with ice cream? I am a passionate consumer of ice, especially any ice that has a flavored base in the mocha, so that this peanut butter immediately hung me. It's like having your favorite frappuccino on a slice of bread. It sounds strange, but I promise, it works.

It's funny that I easily compared their coffee and maple flavor with ice cream because the last flavor I tried was in fact a dessert butter - theirBlack chocolate peanut butter. It is a mix of their beautiful crispy peanut butter and 60% high quality dark chocolate, and of course, a pinch of sea salt. It's the dream of every peanut chocolate lover and me licking the rest of my plate.

I was expecting to always hate the natural butter of the peanut. I was wrong.

Do you know what's interesting for all this? In fact, I have never loved the natural butter of the peanut. The peanut butter in my wardrobe almost always has a little palm oil because I simply hate treating with extra oil and having to shake. In addition, the nutritionist after nutritionist told me that a small amount of sugar and palm oil in peanut butter will not have a huge effect on my health if I wore it properly, so I thought that I would go with what my buds do not like.

But now, as I taste what I am happy to come back as "the best peanut butter in the world", perhaps my view of the peanut natural butter has been moved. The peanut butter does not need a lot of sweetness to be tasty.

Fix & Fogg leaned hard to have the best grilled peanuts for their peanut butter pots and the quality of each product shows. In addition, their inventive flavors make them stand out among others - like all their butter and coffee and maple. Sugar should not always be the added ingredient. Unless, of course, it's dark chocolate. I am perfectly satisfied with this complement.

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