Good Lifestyle

More than 2,000 jobs will be cut toCoca Cola, like the companyDiscontinue 200 drinksof his vast wallet. Soda Giant plans to make significant investments in some of its more recent brands and has already announced several products that it plans to defend next year.

Despite its popular brands, Coca-Cola was not immune to losses related to the pandemic, according toInternal business community. Revenues fell to $ 8.7 billion between July and September - a 9% reduction over the other year - inviting the company to seek new ways to transform its activities. (In touch:8 groceries who can soon be in the short diet.)

With the 200 abandoned brands representing about half of its portfolio, the elimination of the number of products it sells seems to be a primary recovery strategy for Coca-Cola.The cups, already in progress, have sparked major waves of discontent in the legions of fans.Tongue, the dietary soda of yesteryear who made his debut in the 1960s, was interrupted in October. He joinedOdwalla JuiceandZico coconut waterIn the group of retirement products due to underperformance.

Instead, Coca-Cola plans to invest in growing brands likeAha sparkling water, Minute of housekeeper and simply juice. The company will also launch new products that are very anticipated asTopo Chico Hard Seltzer, which is its first alcoholic product in 40 years. The Seltzer Spiked will be available to US consumers next year, and it will be a direct competitor of the brands like the white claw, truly and the light of bud. However, Coca-Cola is banking on the popularity of its Topo Chico line, as well as the fact that sales of Seltzers lastsincreased by 200%In 2019 alone.

Coca-Cola Energy is another product that society will increase significantly next year. Coke takes an energy drink launched this year and the product remains a priority in 2021, according to the brand Brandon Strickland."We undertook a mission to make more accessible drinks to more people, and we just did" he saysThe drinks industry. "We are impatient to build this early success in 2021."

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