Good Lifestyle

If you find yourself systematically catching a muffin to go with yourmorning coffee Or find that you can not go through the Snack Alley in your local supermarket without launching a bag of chips in your cart, everyone has their vices in less healthy food. In fact, according to theDisease and Prevention Control Centers (CDC)between 2013 and 2016, 36.6% of Americans admitted to having given theirfast food desires to a given day.

However, new research suggests that it's not just your desire to influence how much you are likely to reach a lower health snack when you feel Peckish. A new search article published inNature human behavior found that it is a process of consumption of more time to judge healthy food that it should determine if it will be nice to eat or not.

To carry out the study, researchers at the London School of Economics and Political Science have asked a group of 79 adults to choose between two different foods, including healthy and unhealthy choices, 300 times separated . The authors of the study found that there were approaches half as long to determine the palatability of a food for them to decide on its relative health.

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"Our results suggest that it is often not our fault we give inunhealthy foods-Our brain is simply slower in the processing of how healthy diet is compared to the quality of its taste. We could know how healthy or unhealthy diet is a healthy or unhealthy food, but our brain first thinks that food tastes like, "said Nicoette Sullivan, Ph.D., Assistant Professor of Marketing to The London School of Economics and Political Sciences,in a report.

Sullivan explained that this could explain why some people are to reach a less healthy rate against their best judgment.

"It means we could eat a cookie, not because the desire for a tasty snack overwhelms our limited will, but because the information on the consequences of future health to eat that the biscuit does not penetrate enough early to influence The choices we do, says Sullivan. "We may have already decided to eat the biscuit at the moment when our brain catches the reflection on unhealthy. We end up making unhealthy choices because it takes us too much time to deal with information on health health. . "

Although the cognitive treatment time can be an obstacle when it comes to choosing healthy foods, research suggests that the intentional practication of deferred gratification can help people make healthier food choices.

A 2009 study published in the journalMarketing letters found that when individuals ordered groceries who would arrive on days or two days later, those who received their food later made healthier choices overall. Similarly, a 2016 study published in theJournal of Marketing Research I found that people who ordered food and planned to eat shortly after choosing more caloric rates than those who ordered their food at least one hour before their consumption planning.

If you want to make your next healthy meal, see these11 surprising fast food restoration orders, according to expertsAnd for the latest healthy news taken in your inbox,Subscribe to our newsletter!