Coca-Cola has just announced that he stops this soda
As Coke Execs reveals that their attempt in this category of drinks did not "obtain the required traction".
Coca Cola Could be among the most recognized brands in the world, but that does not mean all the ideas they launch is a success.Coke Just announced that they support a category that they have tried to break last year, as leaders say that weak sales make this product cut cautious.
Cnn Saturday has been reported that Coca-Cola will not distribute more energy from Cola to North America. Given the growing interest of consumers in energizing drinks, Coca-Cola had ventured into the field with its January 2020 launch of the drink in this part of the world ... however, the market quickly passed With the pandemic and the reports suggest that the brand wants to recalibrate what they focus on.
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Commenting on the announcement on which they will no longer produce Coca Coca-Cola energy: "An important element of this strategy is the constant and constant evaluation of what is happening and what is not ... when we Developments Our best innovations quickly and efficiently, like AHA and Coca-Cola with coffee, we need to be bonded to those who do not receive the required traction for more investment. "
Meanwhile, in January 2020 - a few weeks before the Pandemic of Covid-19 reached the United States, the CEO of Coca-Cola, James Quincey, had declared in a call for gains: "We put the muscle marketing complete behind our Coke energy launch in the United States. "They also spent Boucou bucks announcing the energy drink during the bowl of last year, because they billed coke energy as" it's the energy you want and the taste you like. "
Coke Energy had launched international markets in 2019, but the brand says they will continue to distribute the drink in these territories.
Meanwhile, when we evaluate what it means from a health point of view, the North American goodbye to Coke Energy is probably not a huge sorrow. With Coke Energy ingredients, Coke had made an honest effort so that the energy drink is in the "Functional Beverages" box that has grown so popular in recent years. The ingredients included guarante extracts, B vitamins and about four times regular coke caffeine when comparing 12 ounce portions.
But with 26 grams of carbohydrates, as well as ingredients and ingredients that have created a taste, some online buyers have described as "unusual" and "chemically", we do not think it is a coke product that most of the people will miss.
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